More than 3 out of every 10 installs of mobile apps globally end up being uninstalled. Minimising an app’s uninstall rate is a key factor for success in today’s marketplace and it’s essential you know how to combat this app uninstall epidemic.
There are now more than 4 million apps in both Google Play and Apple’s App Store, with each app having its own fierce competition in an overcrowded market. If your app isn’t up to scratch, users won’t use it, or worse still, it will be uninstalled.
With hundreds of apps being introduced to the app stores almost every day, it is becoming harder to acquire new users as well as retain the existing ones. According to research, about 80% of apps are deleted after their first use. And there is about a 60% chance that a user who hasn’t used the app in the first seven days, never will.
This whitepaper will provide you with valuable tips on how to reduce your uninstall rate and improve engagement with your app users.