Implementing Immersive Technologies: On Your Marks, Get Set, Go!

Posted by Andrew Floyd on 20-Jun-2017 08:52:19

Immersive technologies are driving digital transformation and bringing an unquestionable amount of benefits to businesses. From scalability to greater efficiency, this emerging tech is creating an enhanced user experience for both customers and employees. And whilst some of these immersive technologies are still a few years away from mainstream adoption, organisations must be on their toes to take full advantage when these unique opportunities finally come to fruition.

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Topics: AR and VR, Disruption and Change, Enterprise Mobility, Digital Transformation, UX/UI

How to Successfully Onboard Mobile App Users

Posted by Andrew Floyd on 21-Feb-2017 09:18:18

The initial hours and days a user engages with your mobile app are the without doubt the most pivotal. Onboarding your mobile app users effectively will reduce uninstall rates and transform them into long term brand advocates.

It’s common knowledge that the majority of mobile apps are deleted after their first use. So to ensure this doesn’t happen with your application, it’s critical that your users find immediate value.

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Topics: Mobile Marketing, UX/UI

All I Want For Christmas is… a Great Mobile App UX Design

Posted by Andrew Floyd on 13-Dec-2016 10:41:44

Last Christmas, I developed an app but the very next day you gave it away. This year, to save me from tears, I’ll design a better UX.

OK I’ll stop with the Christmas songs, but you get the point. Organisations need to follow best user experience practices to help avoid wasting time and money.

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Topics: UX/UI

5 Mobile App Trends You Need to Know About in 2017

Posted by Andrew Floyd on 08-Dec-2016 10:43:02

Mobile apps have completely transformed our lives. Analyst firm, Gartner, projects that the number of mobile app downloads worldwide is expected to reach close to 268 billion times next year. And yet, this is only the beginning of the mobile app revolution.

Here are five mobile app trends you need to know about in 2017…

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Topics: IoT, Wearable Tech, Predictions, UX/UI

Four Massive Mobile App UX Trends

Posted by Andrew Floyd on 24-Nov-2016 09:52:23

The way in which we use our smartphone and tablet devices has completely changed in recent years. Mobile UX and UI trends have completely changed too.

With mobile screen sizes continuously increasing, designers must be aware of the implications to the screen real estate. It’s all about finding the perfect balance between creativity and usability.

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Topics: UX/UI

How to Prepare for Google's Latest Mobile Search Update

Posted by Andrew Floyd on 15-Nov-2016 09:24:54

Google is preparing to carry out the latest update to its mobile search algorithm. From January 2017, Google’s ‘mobile- friendly’ update is set to penalise pages on mobile sites that show intrusive interstitials.

Unnecessary popups which block content and impede the user experience (UX) will be severely punished. And with more than half of all Google searches coming from mobile devices, organisations worldwide should be prepared for these inevitable changes.

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Topics: UX/UI, General Tech News

Seven Reasons Why Your Customers Hate Your Mobile App

Posted by Andrew Floyd on 27-Oct-2016 09:04:14

If you want to ease the lives of your customers and see them returning to your app on a regular basis, you need to put yourself in their shoes. It’s essential you think of any reason why they wouldn’t want to use the application and remove the things that they might find irritating.

Companies don’t want to see a long list of single star reviews and endless pages of criticism. These are the seven reasons why your customers currently hate your mobile app…

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Topics: Mobile Marketing, UX/UI

Four Must-Haves for Your Mobile App Development Project

Posted by Andrew Floyd on 02-Aug-2016 09:34:20

The demand for mobile applications from both customers and employees continues to grow. Despite the fact that mobile has become high priority for organisations worldwide, many are still under-prepared for a successful app development project.

Designing, developing and implementing a robust and scalable mobile application requires fundamental skills and strategic steps. We’ve listed four must-haves when it comes to launching your own application.

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Topics: UX/UI, App Development

25 Percent of Users Abandon Mobile Apps After Only One Use

Posted by Andrew Floyd on 07-Jun-2016 09:35:00

The number of apps for mobile users continues to grow each and every day at a significant rate. Apple’s iTunes App Store hosts over 1.5 million apps whilst Google Play is home to over 2 million, however, the majority of these applications are abandoned after a single usage.

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Topics: Mobile Marketing, UX/UI

5 Reasons Why Your Enterprise Mobile Application is Failing

Posted by Andrew Floyd on 10-May-2016 09:02:33

Many enterprises fail on their mobile app projects before a single line of code is even written. From a business perspective, failure isn’t defined by the number of downloads or how much revenue the app generates. Instead, the app’s overall success or failure is deemed upon its operational value and over time an effective ROI can be measured.

But why do so many enterprise mobile applications fail? Here are five things businesses to be aware of…

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Topics: Mobile Marketing, Enterprise Mobility, UX/UI