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Digital Transformation of IKEA: Innovation Lab, Smart Home Products and Self-driving Cars

Posted by Anna Mielczarek on 25-Oct-2018 07:30:00

Digital Transformation is everywhere. Every industry and every business will need to, sooner or later, transform itself digitally. And IKEA is no exception. You might think that a major retail brand like IKEA won’t have to worry about it, but the truth is that in order to stay relevant in the industry IKEA must implement some pretty big changes to its operating model.

‘When you look at the changes Swedish furniture giant IKEA is implementing in its operations, it’s clear that they aren’t satisfied with the status quo,’ writes Bernard Marr in his case study of IKEA’s Digital Transformation.

So, what are some of the savvy moves IKEA has been taking to transform itself digitally, and do they mean that Swedish retail giant is slowly becoming a tech company like stated by Marr?

Let’s find out!

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Topics: Digital Transformation, Emerging Technology, Emerging Trends, Success, retail, General Tech News

How Digital Transformation Can Help You Improve Customer Engagement

Posted by Anna Mielczarek on 16-Oct-2018 07:30:00

Over the past several years, a great majority of organisations have been focusing their efforts on deploying Digital Transformation into their businesses. Nowadays, there is a growing need for digital innovation that can bring a company closer to becoming a digital enterprise. And only new technologies have the power to enable companies to create more agile environment, become more flexible, scalable, while also delivering a seamless and consistent customer experience across channels.  

But while Digital Transformation can indeed help businesses achieve all that, for many, it may seem that this movement towards world run by technology and automation would make brands more distant from the consumers, instead of connecting with them more personally.

However, it is not true, and in fact, if implemented successfully, Digital Transformation is more than likely to help companies improve customer engagement.

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Topics: Digital Transformation, Emerging Trends, retail, Emerging Technology, General Tech News, Engagement

How Emerging Technologies Are Transforming The Retail Industry

Posted by Anna Mielczarek on 11-Oct-2018 07:30:00

Retail industry has taken a sharp turn. When we compare, what retail was about 10 or 15 years ago, and what it is now, the transformation is enormous. In fact, it makes us realise how fast the industry has changed with the help of innovative IT solutions, and the new technology.

To understand it better, let’s look at the example: before, when someone had to make a purchase, they had a handful of options i.e. few local stores to choose from. And then, it was enough, but now the situation is quite different. Customers of digital age have a multitude of options to decide how and where to buy the product from. With an abundance of information available at the fingertips, customers have high demands and expectations from the retailer – for example, nowadays, we don’t want to simply buy products in the store – we want to get them delivered to our house, and we want it fast.

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Topics: Digital Transformation, Emerging Trends, retail, Emerging Technology, General Tech News

Digital Transformation - Success Stories You Should Learn From

Posted by Anna Mielczarek on 21-Aug-2018 07:30:00

 

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Topics: Digital Transformation, Success, People, Emerging Technology, retail, travel

Why You Need A Product Owner

Posted by Pete on 20-Jul-2018 16:07:56

In this episode of B60 TV B60 CEO, Chris Williams and Product Owner and Digital Transformation specialist, Alex Hansford talk about the importance of having a product owner.

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Topics: Enterprise Mobility, App Development, retail, Emerging Technology, B60 Staff, Digital Transformation

Retail Enterprise Apps

Posted by Trevor O'rourke on 16-May-2018 11:44:07

Mobile Retail...

Last week we discussed Enterprise mobility in the Construction Sector (you can find that here http://bit.ly/2I3Ht3U ), this week we look at the Retail Sector

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Topics: Emerging Technology, App Development, Disruption and Change, Digital Transformation, retail, Engagement

Why would anybody use your M-Commerce App? Seriously!

Posted by Karl Mulligan on 30-Apr-2018 10:34:08

M-Commerce...

Many medium and large organisations now have customer facing applications. The trick of course is
not just to have a beautiful, slick suite of applications, it is to have your target audience use the
applications, as regularly as possible, to execute real transactions.

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Topics: Emerging Technology, retail, App Development, App Optimisation, AR and VR

AR: Bridging the Gap Between the Digital and Real World

Posted by Fran Geddes on 16-Jan-2018 10:49:16

In today’s digital age, it is vital for retailers to have an online presence. The increasing capabilities of our phones and tablets are broadening the usage of our smart devices, meaning that e-commerce is becoming more and more popular. Customers are no longer restricted to a computer screen at certain points within the day, instead, shoppers are on-the-go purchasing products anywhere, at any time they wish.

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Topics: AR and VR, Digital Transformation, retail