2015 saw Apple release a number of new and innovative products. It included the company’s first wearable in the form of the Apple Watch and we also welcomed the redesigned single-port, super-slim MacBook. The iPhone 6S and 6S plus, the iPad Pro and a new version of the Apple TV were also released in the past 12 months. So what should we expect to see in 2016?
2015 was coined as the “Year of the Mobile Device” and it certainly delivered. So looking ahead to the next 12 months, could it become the “Year of the Mobile App”? According to Forrester Research, by the end of 2016, nearly 4.8 billion people across the world will be using a mobile phone. This is opening up unlimited opportunities for businesses in terms of developing mobile applications.
Mobile applications have become a predominant part of our everyday lives. There’s no doubting that 2015 has been a massive year for mobile. Users are starting to demand more from their mobile experiences with mobile apps and websites, and much of 2016 will be about creating more personal engagement with consumers.
2016 will be a huge year for mobile applications. Google is paving the way for apps by making changes to its algorithms and punishing websites that aren’t mobile friendly. Apps are certainly on the rise and businesses need to understand that they must adapt to this new technology or risk playing catch-up with competitors.
At the beginning of 2015, B60 made some bold mobile predictions for the year ahead. The time has come to review those predictions and to find out whether we were bang or on way off the mark!
Let’s take a look at the first of those 5 predictions…
What will smartphones look like in 5 years? Technology is moving at such a rapid rate, who knows what our pocket devices could be capable of in half a decade’s time. Google Director, Aparna Chennapragada, has forecast that technology will “do a lot more of the heavy lifting” and she believes Google is the future for technology.
2015 has been a big year for wearable technology. It has shown signs of being a success in the consumer market but does it have a place in the enterprise? Wearables have the potential to save businesses time and money and 2016 could see this type of tech being utilised by organisations worldwide.
Great Scott! We’re celebrating Back To The Future Day here at B60. We’ve finally reached October 21st 2015, the day Marty McFly and Doc Brown time-travelled to in 1989’s Back To The Future II. Whilst the trilogy is known and loved by fans worldwide, we’re going to be focusing our attentions on the second chapter of the iconic franchise.
Here is a round up of B60's top 5 2015 mobile and digital predictions...
1. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands