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App Marketing: Taking a Closer Look at the Game Changers

Posted by Andrew Floyd on 03-Jul-2017 14:23:35

Mobile technology continues to evolve at an astronomical rate and as smartphones become even more advanced, mobile marketers must keep up with brand new strategies.

App marketing has completely changed over the past couple of years but, at its core, is still centred on acquiring new app users and keeping them engaged.

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Topics: Mobile Marketing, App Development, Engagement

Dominate the App Stores in 4 Simple Steps

Posted by Andrew Floyd on 05-Jun-2017 14:28:52

Getting your app noticed in the major app stores can be a bit of challenge for businesses and brands. With over 2 million apps vying for your attention, it’s important to understand the various methods of marketing your app.

ASO (App Store Optimisation) is a crucial part of marketing your application and making sure it ranks higher in an app store’s search results. The higher your app ranks, the more visible it will be to potential customers and this increased visibility tends to translate into more traffic to your app’s page in the app store.

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Topics: Mobile Marketing, App Optimisation

Five 'Out There' AR Apps

Posted by Alex Mills-Baker on 18-May-2017 09:13:37

Since the success of Pokemon GO, augmented reality (AR) has been one of the biggest buzzwords around the mobile space. It may all sound a bit Star Trek but AR apps are more than within scope for most organisations at this point and we’re only a couple of years away from this technology being commonplace.

With this in mind I thought I’d have a look at five of the most interesting uses for this emerging technology and examine how the principles applied could be major opportunities for brands in the near future.

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Topics: AR and VR, Mobile Marketing, General Tech News

How Can a Mobile App Benefit Your Event?

Posted by Andrew Floyd on 19-Apr-2017 10:17:52

When it comes to events, building a buzz is critical. Content is a great way to help make your event a success and some of the largest global events have begun utilising mobile apps, encouraging attendees to interact and engage with the event in a whole new way.

Mobile marketing will enable your organisation to reach and distribute content and increase your event attendance. Here are just a handful of ways a mobile app will benefit your upcoming event…

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Topics: Mobile Marketing, Events

How to Fix These SEVEN Common Mobile App Mistakes

Posted by Andrew Floyd on 07-Apr-2017 09:20:52

Do you want your mobile app to be downloaded countless times, earn rave reviews and make your organisation tons of money? Of course you do, but the only way that’s going to happen is by fixing all of its mistakes.

There are numerous elements to consider when it comes to developing a killer mobile application and sometimes it’s easy to forget about some of these. If you want to improve the performance of your app, keep reading…

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Topics: Mobile Marketing

Three Ways to Increase Your Mobile App Reviews

Posted by Andrew Floyd on 06-Mar-2017 13:57:02

Are reviews really a contributing factor to the overall success of your mobile app? The short answer is yes, they’re a huge part of a consumer’s online research efforts and users do often decide whether to download an app based on the positive or negative responses it has received in the app stores.

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Topics: Mobile Marketing, App Optimisation

INFOGRAPHIC: Why Do Users Uninstall Mobile Apps?

Posted by Andrew Floyd on 02-Mar-2017 10:52:17

More than 3 out of every 10 installs of mobile apps globally end up being uninstalled. Minimising an app’s uninstall rate is a key factor for success in today’s marketplace and it’s essential you know how to combat this app uninstall epidemic.

There are now more than 4 million apps in both Google Play and Apple’s App Store, with each app having its own fierce competition in an overcrowded market. If your app isn’t up to scratch, users won’t use it, or worse still, it will be uninstalled.

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Topics: Infographic, Mobile Marketing

6 Ways to Get Customers to Download Your Mobile App

Posted by Andrew Floyd on 27-Feb-2017 13:12:37

Developing a mobile app for your business or brand is critical, but the job doesn’t finish there. The real challenge is actually getting your customers to download and use the app once you’ve submitted it to the app stores.

If you’ve followed all the best practices for mobile app development and UX designs, there are a number of ways in which you can encourage customers to download and use the app on a regular basis.

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Topics: Mobile Marketing

How to Successfully Onboard Mobile App Users

Posted by Andrew Floyd on 21-Feb-2017 09:18:18

The initial hours and days a user engages with your mobile app are the without doubt the most pivotal. Onboarding your mobile app users effectively will reduce uninstall rates and transform them into long term brand advocates.

It’s common knowledge that the majority of mobile apps are deleted after their first use. So to ensure this doesn’t happen with your application, it’s critical that your users find immediate value.

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Topics: Mobile Marketing, UX/UI

How to Make Your Blog More Mobile-Friendly in Four Simple Steps

Posted by Andrew Floyd on 31-Jan-2017 09:23:08

Over the past decade, blogging has evolved and matured into a powerful, well-respected marketing tool for businesses. Mobile technology has certainly played a leading role in this ever-changing blogosphere and enabled writers to keep their readers up to date wherever they are.

A huge wave of millennials has engulfed the blogging community and despite mobile blogging being relatively new, a growing number of bloggers are moving away from their desks and hitting the streets with their smartphones in hand.  

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Topics: Mobile Marketing