Digital Transformation is everywhere. Every industry and every business will need to, sooner or later, transform itself digitally. And IKEA is no exception. You might think that a major retail brand like IKEA won’t have to worry about it, but the truth is that in order to stay relevant in the industry IKEA must implement some pretty big changes to its operating model.
‘When you look at the changes Swedish furniture giant IKEA is implementing in its operations, it’s clear that they aren’t satisfied with the status quo,’ writes Bernard Marr in his case study of IKEA’s Digital Transformation.
So, what are some of the savvy moves IKEA has been taking to transform itself digitally, and do they mean that Swedish retail giant is slowly becoming a tech company like stated by Marr?
Let’s find out!