Digital Transformation has changed the established way of operating a business across plethora of industries – and banking is no exception. New start-ups keep challenging traditional service providers with a more personalised and innovative service. And although, traditional banks have been slow to adapt, they need to change it now, especially if they still want to be relevant in the industry.
Challenger banks are digital banks with no high-street branches. They are much more flexible, more user friendly, quicker to adapt to users' needs, and more personal than any traditional bank. But their biggest advantage over other well-established financial institutions is that they have been founded in the age of digital literacy, that means starting fresh with a digital offering and the use of the latest technology available. For this reason, challenger banks can incorporate new products more quickly, and with less friction through their platform business model, which can easily connect customers with new products developed by third parties. And this greatly increases customer choice.
So, which UK challenger banks are shaking up the industry? Let’s find out.