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Why Employee Engagement Will Help You Succeed at Digital Transformation

Posted by Anna Mielczarek on 27-Nov-2018 07:30:00

Usually, when talking about Digital Transformation, technology is the main focus of the discussion. Sometimes we mention the corporate culture which should encourage and promote experimentation and 'fail fast' approach. Rarely do we talk about employee engagement and experience, and how it can impact our efforts during digital journey.

Remember, Digital Transformation is not a technology problem – it is a people problem, and in order to address it properly you need to take care of your employees.  Employers have no choice but to improve the employee experience around the ongoing change within the company, especially if they want to avoid failure, which in some cases can greatly damage their business.

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Topics: Digital Transformation, Engagement, Success, People, Collaboration

How Digital Transformation Can Help You Improve Customer Engagement

Posted by Anna Mielczarek on 16-Oct-2018 07:30:00

Over the past several years, a great majority of organisations have been focusing their efforts on deploying Digital Transformation into their businesses. Nowadays, there is a growing need for digital innovation that can bring a company closer to becoming a digital enterprise. And only new technologies have the power to enable companies to create more agile environment, become more flexible, scalable, while also delivering a seamless and consistent customer experience across channels.  

But while Digital Transformation can indeed help businesses achieve all that, for many, it may seem that this movement towards world run by technology and automation would make brands more distant from the consumers, instead of connecting with them more personally.

However, it is not true, and in fact, if implemented successfully, Digital Transformation is more than likely to help companies improve customer engagement.

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Topics: Digital Transformation, General Tech News, Engagement, Emerging Technology, retail, Emerging Trends

Retail Enterprise Apps

Posted by Trevor O'rourke on 16-May-2018 11:44:07

Mobile Retail...

Last week we discussed Enterprise mobility in the Construction Sector (you can find that here http://bit.ly/2I3Ht3U ), this week we look at the Retail Sector

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Topics: Disruption and Change, Digital Transformation, App Development, Engagement, Emerging Technology, retail

Why Your Business Needs a Single Customer View (3 Minute Read)

Posted by Fran Geddes on 02-Nov-2017 13:04:57

Cross-channel marketing and customer service are essential for brands and businesses in today’s technology-driven society. Customers and clients are using multiple platforms and devices to access your services. Whether it’s email, social media, chatbots or telephone communication, customers will expect a seamless experience.

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Topics: Engagement, Propel

6 Ways to Create a Great Digital Experience

Posted by Fran Geddes on 26-Oct-2017 13:07:08

In today’s digital climate, more customers than ever are relying on online services to purchase products and services. Digital disruption is not new. Consumer have been opting for digital platforms the birth of online shopping in 1994. In fact, the UK spend more online than any other countries, therefore, creating a cohesive digital customer experience with great UX and UI, is crucial.   

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Topics: Engagement

The Five Best Voice-Powered Apps

Posted by Andrew Floyd on 11-Jul-2017 09:44:27

The voice-first market has finally taken off and, as a result, voice-powered apps have become hugely popular within the app stores. Google Home and Amazon Echo have accelerated the adoption of voice-powered technology and it is slowly being integrated into our everyday lives.

Voice-powered tech has rapidly evolved in recent years, yet integration with mobile apps is still in its infancy. There are a handful of applications which are ahead of the curve and leading the way for voice-command integrations. We’ve drawn up a list of the five best voice-powered apps available to download now or in the near future…

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Topics: AI, IoT, Engagement

App Marketing: Taking a Closer Look at the Game Changers

Posted by Andrew Floyd on 03-Jul-2017 14:23:35

Mobile technology continues to evolve at an astronomical rate and as smartphones become even more advanced, mobile marketers must keep up with brand new strategies.

App marketing has completely changed over the past couple of years but, at its core, is still centred on acquiring new app users and keeping them engaged.

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Topics: Mobile Marketing, App Development, Engagement

INFOGRAPHIC: The Challenges and Benefits of Digital Transformation

Posted by Andrew Floyd on 23-May-2017 15:04:04

Digital Transformation is becoming imperative for all businesses, from the small to the enterprise. What's not clear to many business leaders is what digital transformation actually means for their organisation. 

Our latest infographic highlights the challenges and benefits of digital transformation. Is your company part of the 90% which isn't fully digital yet?

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Topics: Infographic, Disruption and Change, Digital Transformation, Engagement

Why Sports Teams and Organisations Need Mobile Apps

Posted by Andrew Floyd on 16-May-2017 09:05:04

For sports teams and organisations, providing a great experience for fans is everything. Developing a mobile app will enhance the match day experience and take fan engagement to a whole new level.

An app has the ability to bring changes to the field that extend beyond the existing match day experience, delivering a next level fan experience.

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Topics: Engagement

How the Feckk do we do this?

Posted by Alex Mills-Baker on 04-Apr-2017 09:49:08

Being a sports fan is one of the most illogical things a person can do, yet simultaneously it can be one of the most rewarding. As a Liverpool fan, my entire life I’ve endured the ups and downs of 11 men I’ve never met, and who share no real connection with me other than the fact that for 90 minutes a week I want them to kick a ball into a net more times than 11 other men.

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Topics: AR and VR, Events, Engagement