In the age of Digital Transformation businesses must notice and respond to rapidly changing technology – there’s no doubt about it. If they don’t, they are in great risk of losing their customers as well as their position in the market. Some companies do spot emerging technologies that can benefit their situation but they'd rather wait and see trying to avoid the risk of deploying new technologies into the business. Those companies, even though are aware of new technological trends, can’t, don’t want to or don’t know how to capitalise the opportunity. On the other hand, some businesses see the chance and take the action willing to take the risk. And in most cases, these are the companies that succeed.