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How Digital Transformation Can Help You Improve Customer Engagement

Posted by Anna Mielczarek on 16-Oct-2018 07:30:00

Over the past several years, a great majority of organisations have been focusing their efforts on deploying Digital Transformation into their businesses. Nowadays, there is a growing need for digital innovation that can bring a company closer to becoming a digital enterprise. And only new technologies have the power to enable companies to create more agile environment, become more flexible, scalable, while also delivering a seamless and consistent customer experience across channels.  

But while Digital Transformation can indeed help businesses achieve all that, for many, it may seem that this movement towards world run by technology and automation would make brands more distant from the consumers, instead of connecting with them more personally.

However, it is not true, and in fact, if implemented successfully, Digital Transformation is more than likely to help companies improve customer engagement.

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Topics: Digital Transformation, Emerging Trends, retail, Emerging Technology, General Tech News, Engagement

How Emerging Technologies Are Transforming The Retail Industry

Posted by Anna Mielczarek on 11-Oct-2018 07:30:00

Retail industry has taken a sharp turn. When we compare, what retail was about 10 or 15 years ago, and what it is now, the transformation is enormous. In fact, it makes us realise how fast the industry has changed with the help of innovative IT solutions, and the new technology.

To understand it better, let’s look at the example: before, when someone had to make a purchase, they had a handful of options i.e. few local stores to choose from. And then, it was enough, but now the situation is quite different. Customers of digital age have a multitude of options to decide how and where to buy the product from. With an abundance of information available at the fingertips, customers have high demands and expectations from the retailer – for example, nowadays, we don’t want to simply buy products in the store – we want to get them delivered to our house, and we want it fast.

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Topics: Digital Transformation, Emerging Trends, retail, Emerging Technology, General Tech News

Digital Transformation Is Reshaping Financial Services

Posted by Anna Mielczarek on 02-Oct-2018 07:30:00

Usually described as resistant to change and quite conservative, financial sector has no choice but to follow other industries in their digital journey. Well-established, traditional banks have been challenged by financial technology start-up companies that take over industry by combining digital technology, social media, and big data analytics to replace traditional models with financial products and services enabled by new technology.

So, as disruptive changes occurring in the financial services industry are largely the result of digital technologies that have been developed and refined over the past decade, it comes as no surprise that in order to survive, and stay competitive the financial services industry and its CIOs are increasingly embracing Digital Transformation to improve their IT infrastructures.

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Topics: Digital Transformation, Change and Innovation, Challenges, Finance, Emerging Technology

Digital Transformation - Success Stories You Should Learn From

Posted by Anna Mielczarek on 21-Aug-2018 07:30:00

 

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Topics: Digital Transformation, Success, People, Emerging Technology, retail, travel

Emerging Technology Trends You Need To Know About

Posted by Anna Mielczarek on 14-Aug-2018 07:30:00

 In the age of Digital Transformation businesses must notice and respond to rapidly changing technology – there’s no doubt about it. If they don’t, they are in great risk of losing their customers as well as their position in the market. Some companies do spot emerging technologies that can benefit their situation but they'd rather wait and see trying to avoid the risk of deploying new technologies into the business. Those companies, even though are aware of new technological trends, can’t, don’t want to or don’t know how to capitalise the opportunity. On the other hand, some businesses see the chance and take the action willing to take the risk. And in most cases, these are the companies that succeed. 

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Topics: Digital Transformation, Emerging Technology, General Tech News, AR and VR, AI, Emerging Trends

Digital Transformation And Its Challenges For Financial Services

Posted by Anna Mielczarek on 09-Aug-2018 07:30:00

 

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Topics: Digital Transformation, Change and Innovation, Corporate Culture, Finance, Challenges, Emerging Technology

Why You Need A Product Owner

Posted by Pete on 20-Jul-2018 16:07:56

In this episode of B60 TV B60 CEO, Chris Williams and Product Owner and Digital Transformation specialist, Alex Hansford talk about the importance of having a product owner.

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Topics: Enterprise Mobility, App Development, retail, Emerging Technology, B60 Staff, Digital Transformation

Retail Enterprise Apps

Posted by Trevor O'rourke on 16-May-2018 11:44:07

Mobile Retail...

Last week we discussed Enterprise mobility in the Construction Sector (you can find that here http://bit.ly/2I3Ht3U ), this week we look at the Retail Sector

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Topics: Emerging Technology, App Development, Disruption and Change, Digital Transformation, retail, Engagement

Don't Delay Building Your Mobile App

Posted by Chris Williams on 10-May-2018 14:44:48

Stop procrastinating...

I’ve just come off our first live video stream for B60 TV. It was great, I enjoyed it and I think it went well for our first go. We will make improvements, such as audio and keep the topics more punchy.

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Topics: Emerging Technology, App Development, App Optimisation, AR and VR, Disruption and Change, Digital Transformation

Mobility in the workplace - Enterprise Mobility

Posted by Trevor O'rourke on 02-May-2018 15:28:02

Mobility in the workplace...

Creating Mobility Solutions in your business is not a problem, it’s an opportunity. In the coming weeks we will look at how Enterprise Mobility is reshaping how we run our businesses across various sectors.

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Topics: Emerging Technology, App Development, App Optimisation, AR and VR, Disruption and Change, Digital Transformation