Digital transformation is a high priority for most businesses, however only 26% of organisations are ‘completely ready’ to execute digital strategies, so what’s stopping them? Technology has seen some major advances over the recent years, meaning the capabilities and potential usage within businesses is more than we could have ever predicted it to be at this stage. Startups are disrupting sectors, introducing digital products and services well-established industry players can’t compete with, but why? What’s holding digital transformation back? People.
Topics: Digital Transformation
In the first 10 months of 2017, $8.15 billion was invested in edtech companies. And according to Global Report, EdTech spending is expected to rise to $252bn by 2020. Whilst some may be sceptical of introducing technology into education, the opportunities and improvements it could bring to education are at least something to trial. 75% of teachers find their workload unmanageable, therefore edtech could provide some much-needed relief - assisting teachers, NOT replacing them.
Competition within banking is almost non-existent. Limited incentives to switch discourage customers from embarking on the journey to a new bank account, but this is all about to change.
In today’s digital age, it is vital for retailers to have an online presence. The increasing capabilities of our phones and tablets are broadening the usage of our smart devices, meaning that e-commerce is becoming more and more popular. Customers are no longer restricted to a computer screen at certain points within the day, instead, shoppers are on-the-go purchasing products anywhere, at any time they wish.
Living in the UK, especially within built-up areas - like cities, means you have a wide range of transport methods available to you. The transport industry has always been fairly innovative when it comes to onboarding new technologies, aiming to make the public transport experience as quick, easy and painless as possible for example, the introduction of the Oyster Card. But, with the UK roads being amongst the most congested in Europe, we have a way to go until we are truly using intelligent transport.
With the sophisticated technology we have access to nowadays, marketing campaigns have become more competitive and innovative than ever before. Martechs like Artificial Intelligence (AI) offer marketing and communications insights and intelligent suggestions on how to best target their customers. Therefore, boring, old marketing techniques will no longer capture the attention of your customer base. Here are four technologies all marketing teams should use to stand out amongst their competitors.
Launched over two years ago, Revolut is a completely different company tothe fintech start-up establish in July 2015. It has drastically expanded in both size and resource, with offices across the globe and an ambitious plan to revolutionise the financial industry by offering a faster, slicker, cheaper and more accessible way to handle finances.
IoT, or the Internet of Things, is the power behind digital transformation. The applications and interconnectivity of devices could encourage a more efficient and costly way of running things, therefore, it is no wonder that Business Insider predicts that business spending will reach $6 trillion dollars by 2020.
A guest blog by Jeff Lyall, Marketing Director at Smart Money People. Smart Money People is the UK’s #1 financial services review and insight platform.
As an industry, fashion is influenced by the past, present and future. Whilst it’s collections can vary from classical renaissance silhouettes to futuristic space age jumpsuits, the fashion industry always looks to emerging tech to find innovative trend-setting ways to promote and display their products. Most recently, London-based Burberry have introduced an augmented reality feature to their app, aiming to create a more immersive experience for its users by allowing them to digitally decorate their surroundings using Burberry-inspired drawings by artist Danny Sangra.