Although it would probably pain Apple to admit, Android devices has the largest amount of users in the world. Whilst Apple are considered pioneers of technology, Google are never far behind the innovation, often revealing alternatives to products very close behind (and sometimes before) Apple’s launch.
Topics: AR and VR
Whilst the iPhone X dominated most of the headlines following the Apple Event on the 12th September, Apple did not shy away from demonstrating the capabilities of the ARKit.
ARKit and ARCore will undoubtedly be a key catalyst in pushing augmented reality into the mass market. AR presents immense opportunities within gaming, with 2017 seeing a wave of innovations within AR gaming. Following the announcement of iOS11, a collection of high profile brands and franchises backed the software by unveiling apps that harness the potential within AR. This is only the beginning however, Heather Bellini of Goldman Sachs Research has forecast the AR and VR industry to be worth $80 billion by 2025, and this is evidenced in the potential of AR to disrupt almost every sector.
With Google’s latest announcement of ARCore, augmented reality (AR) is set to storm the market sooner than we think. Both Google and Apple releasing AR software means there is likely to be a wave of AR apps following the success of Pokémon Go, and delving into the potential of augmented reality.
As new technologies emerge, many aspects of our daily lives are rethought and adjusted to incorporate simpler, more innovative experiences. Although valued by the British public, the high street is not immune from these changes. With a wealth of competition, retail giants and local councils alike are looking at more ways to improve and create a more enjoyable consumer high street experience, by employing new technologies to encourage customers to shop in new ways.
Immersive technologies are driving digital transformation and bringing an unquestionable amount of benefits to businesses. From scalability to greater efficiency, this emerging tech is creating an enhanced user experience for both customers and employees. And whilst some of these immersive technologies are still a few years away from mainstream adoption, organisations must be on their toes to take full advantage when these unique opportunities finally come to fruition.
Since the success of Pokemon GO, augmented reality (AR) has been one of the biggest buzzwords around the mobile space. It may all sound a bit Star Trek but AR apps are more than within scope for most organisations at this point and we’re only a couple of years away from this technology being commonplace.
With this in mind I thought I’d have a look at five of the most interesting uses for this emerging technology and examine how the principles applied could be major opportunities for brands in the near future.
Being a sports fan is one of the most illogical things a person can do, yet simultaneously it can be one of the most rewarding. As a Liverpool fan, my entire life I’ve endured the ups and downs of 11 men I’ve never met, and who share no real connection with me other than the fact that for 90 minutes a week I want them to kick a ball into a net more times than 11 other men.
Apple certainly has plans for Augmented Reality in the near future, but could the iPhone 8 boast some built-in AR features? CEO Tim Cook has expressed his admiration for the emerging tech and rumours have begun circulating regarding Apple’s next smartphone release.
Last summer, Cook was quoted as saying: “We are high on AR for the long run. We think there's great things for customers and a great commercial opportunity. So we're investing.”