Dominate the App Stores in 4 Simple Steps

Posted by Andrew Floyd on 05-Jun-2017 14:28:52

Getting your app noticed in the major app stores can be a bit of challenge for businesses and brands. With over 2 million apps vying for your attention, it’s important to understand the various methods of marketing your app.

ASO (App Store Optimisation) is a crucial part of marketing your application and making sure it ranks higher in an app store’s search results. The higher your app ranks, the more visible it will be to potential customers and this increased visibility tends to translate into more traffic to your app’s page in the app store.

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Topics: Mobile Marketing, App Optimisation

Apple Blocking 'Free' Apps in the App Store

Posted by Andrew Floyd on 29-Mar-2017 08:33:25

Apple has begun blocking apps which are being promoted with a price in their title. Over the course of the last month, the tech giant has started taking down apps that use ‘free’ or other pricing info in their metadata.

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Topics: App Optimisation

Three Ways to Increase Your Mobile App Reviews

Posted by Andrew Floyd on 06-Mar-2017 13:57:02

Are reviews really a contributing factor to the overall success of your mobile app? The short answer is yes, they’re a huge part of a consumer’s online research efforts and users do often decide whether to download an app based on the positive or negative responses it has received in the app stores.

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Topics: Mobile Marketing, App Optimisation

Does Your Mobile App Need a Major Update?

Posted by Andrew Floyd on 17-Jan-2017 09:42:13

The majority of successful mobile apps are regularly updated, focusing on bug fixes and small tweaks. However, something which isn’t such a regular occurrence is a major update to an app.

Major updates have a huge impact upon the app’s user experience (UX). It may consist of a new design or a number of new features, but how do you know when your app requires a major update?

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Topics: Mobile Marketing, App Optimisation

How to Optimise Your Mobile App For App Stores

Posted by Andrew Floyd on 06-Oct-2016 14:12:29

Apple launched the App Store for iOS eight years ago. Does anyone remember what life was like before the birth of mobile apps?

Nope, me neither. And almost a decade on, this revolutionary tech continues to transform the way we work, play, learn, bank, shop and go about our everyday lives.

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Topics: App Optimisation

Apple Makes Huge Changes to the App Store

Posted by Andrew Floyd on 09-Jun-2016 10:40:49

Apple will roll out major changes to the App Store next week and it is set to affect how, and how much you’ll pay for your favourite apps. Among the vast number of changes, we’re likely to see search ads for apps, revenue sharing, and new incentives for more app developers to switch to subscription-based models.

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Topics: App Optimisation

SEO For Apps: How ASO is Set to Change the App Marketplace Forever

Posted by Rikki Lear on 16-Dec-2015 10:05:23

‘SEO’ is a term we’ve all come to understand. Search Engine Optimisation involves continuous work to make a webpage, or a whole site, strong and ‘decent’ in the eyes of the search engines. The idea behind making a webpage conform to certain guidelines and preferences (all usually beneficial to the user experience) is that the search engine will reward the page with a stronger preference in the search results. Naturally, this will drive more traffic to the website and provide the site owner with increased lead and purchase opportunities.

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Topics: App Optimisation

Google Will Begin Indexing iOS App Content

Posted by Andrew Floyd on 15-Oct-2015 09:06:25

Google has announced that iOS app content should start appearing in the Google index by the end of October. The search giant posted the news on the Google+ developer page revealing that app indexing is now compatible with HTTP deep link standards for iOS 9.

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Topics: App Optimisation, General Tech News

Press: How to Increase Your Mobile App User Retention

Posted by Andrew Floyd on 29-Sep-2015 10:30:00

Creating an innovative mobile app that your users or customers will want to download and keep returning to is critical. A compelling mobile experience is certainly a plus and will boost the chances of retaining app users.

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Topics: Press, Mobile Marketing, App Optimisation, UX/UI

Press: Is your business website optimised for mobile?

Posted by Andrew Floyd on 07-Aug-2015 10:51:00

Mobile searches are set to exceed desktop! B60 and Website Design Service Buffalo spoke to The Guardian about mobile-optimising websites and provided some expert tips to ensure businesses keep pace in the world of technology. 

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Topics: Press, App Optimisation