A guest blog by Jeff Lyall, Marketing Director at Smart Money People. Smart Money People is the UK’s #1 financial services review and insight platform.
It’s nearly D-Day for hundreds of the most beloved apps on the Apple App store. With the release of iOS 11 Apple is going to kill off support for all legacy apps that haven’t been updated to take advantage of the 64 bit processors included in all Apple devices since the iPhone 5S.
In an industry like mobile app development, we have many people that approach us with amazing ideas and bountiful enthusiasm. Ideas alone, however, aren’t good enough. This is the day and age where ideas and innovation are an absolute race against time before someone else is nipping at your idea’s feet. You have to be able to produce evidence in order to get the mobile app investment and traction that you will need to successfully launch the product/service.
Mobile technology continues to evolve at an astronomical rate and as smartphones become even more advanced, mobile marketers must keep up with brand new strategies.
App marketing has completely changed over the past couple of years but, at its core, is still centred on acquiring new app users and keeping them engaged.
Whilst chatbots have become hugely beneficial for personalised customer experiences, these digital assistants are also helping businesses build a more productive team and improve internal communications.
Businesses and brands are trying to ‘appify’ and digitise their services and products in order to differentiate their offering from competitors. A number of these companies are falling into the ‘app trap’, developing applications for the sake of it and not considering what their users and customers actually want.
If you find yourself at a crossroads as to whether or not you should digitise your product or service, make sure you ask yourself the following four questions:
Topics: App Development
Top Tip - Sign an NDA before pitching your idea to us. It stands for Non-Disgracing Agreement as well as Non-Disclosure Agreement
Both large enterprises and small businesses are recognising the need for a mobile app. Applications are now being incorporated within business strategies, making their companies far more accessible to their consumers.
However, there are a number of tough questions that must be answered prior to a business developing and deploying a mobile app. Here are five things you should ask yourself before getting started…
We have now moved well beyond mass adoption of mobile technology. If your organisation still hasn’t developed a robust and scalable mobile strategy, you are certainly going to suffer in the long term. Building a business case for your mobile app is an essential part of the overall development project.
Topics: App Development
The demand for mobile applications from both customers and employees continues to grow. Despite the fact that mobile has become high priority for organisations worldwide, many are still under-prepared for a successful app development project.
Designing, developing and implementing a robust and scalable mobile application requires fundamental skills and strategic steps. We’ve listed four must-haves when it comes to launching your own application.