Apple's Top 5 Downloaded Apps of 2017

Posted by Fran Geddes on 19-Dec-2017 10:39:25

As 2017 draws to a close, we begin to gain clarity on the most popular trends of the year. Companies begin to assemble lists to document the most popular products and services. Apple is no different. Earlier this month Apple revealed its most downloaded apps of 2017 and whilst some are fairly predictable, some represent movements towards technology trends. Here’s a roundup of the most downloaded tablet and mobile apps of 2017.

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Topics: General Tech News, App Development, Apple

8 financial services apps leading the way

Posted by Fran Geddes on 06-Oct-2017 12:55:37

A guest blog by Jeff Lyall, Marketing Director at Smart Money People. Smart Money People is the UK’s #1 financial services review and insight platform.

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Topics: Finance, Digital Transformation, App Development

iOS 11, could break your app! (2 minute read)

Posted by Alex Mills-Baker on 16-Aug-2017 10:20:40

It’s nearly D-Day for hundreds of the most beloved apps on the Apple App store. With the release of iOS 11 Apple is going to kill off support for all legacy apps that haven’t been updated to take advantage of the 64 bit processors included in all Apple devices since the iPhone 5S.

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Topics: Disruption and Change, App Development

Ideas and Innovation aren't enough: It's the Execution that counts 

Posted by Eleanor Burt on 05-Jul-2017 13:38:42


In an industry like mobile app development, we have many people that approach us with amazing ideas and bountiful enthusiasm. Ideas alone, however, aren’t good enough. This is the day and age where ideas and innovation are an absolute race against time before someone else is nipping at your idea’s feet. You have to be able to produce evidence in order to get the mobile app investment and traction that you will need to successfully launch the product/service.



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Topics: Disruption and Change, Digital Transformation, App Development

App Marketing: Taking a Closer Look at the Game Changers

Posted by Andrew Floyd on 03-Jul-2017 14:23:35

Mobile technology continues to evolve at an astronomical rate and as smartphones become even more advanced, mobile marketers must keep up with brand new strategies.

App marketing has completely changed over the past couple of years but, at its core, is still centred on acquiring new app users and keeping them engaged.

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Topics: Mobile Marketing, App Development, Engagement

Age of the Chatbot: Building a More Productive Team

Posted by Andrew Floyd on 22-Jun-2017 14:14:07

Whilst chatbots have become hugely beneficial for personalised customer experiences, these digital assistants are also helping businesses build a more productive team and improve internal communications.

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Topics: AI, Digital Transformation, App Development

Four Questions Your Business Must Answer to Avoid Falling into the ‘App Trap’

Posted by Andrew Floyd on 09-May-2017 09:09:44

Businesses and brands are trying to ‘appify’ and digitise their services and products in order to differentiate their offering from competitors. A number of these companies are falling into the ‘app trap’, developing applications for the sake of it and not considering what their users and customers actually want.

If you find yourself at a crossroads as to whether or not you should digitise your product or service, make sure you ask yourself the following four questions:

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Topics: App Development

The 6 Worst App Ideas We've Ever Heard

Posted by Alex Mills-Baker on 21-Apr-2017 15:24:28

Top Tip - Sign an NDA before pitching your idea to us. It stands for Non-Disgracing Agreement as well as Non-Disclosure Agreement

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Topics: General Tech News, App Development

5 Questions You Must Answer Before Developing a Mobile App

Posted by Andrew Floyd on 24-Oct-2016 14:31:15

Both large enterprises and small businesses are recognising the need for a mobile app. Applications are now being incorporated within business strategies, making their companies far more accessible to their consumers.

However, there are a number of tough questions that must be answered prior to a business developing and deploying a mobile app. Here are five things you should ask yourself before getting started…

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Topics: Mobile Marketing, App Development

Four Steps to Building a Brilliant Business Case for Your Mobile App

Posted by Andrew Floyd on 27-Sep-2016 08:58:34

We have now moved well beyond mass adoption of mobile technology. If your organisation still hasn’t developed a robust and scalable mobile strategy, you are certainly going to suffer in the long term. Building a business case for your mobile app is an essential part of the overall development project.

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Topics: App Development