Digital transformation is a high priority for most businesses, however only 26% of organisations are ‘completely ready’ to execute digital strategies, so what’s stopping them? Technology has seen some major advances over the recent years, meaning the capabilities and potential usage within businesses is more than we could have ever predicted it to be at this stage. Startups are disrupting sectors, introducing digital products and services well-established industry players can’t compete with, but why? What’s holding digital transformation back? People.
These are the four main problems:
- Switching from old legacy systems
- Measuring time to value
- Keeping customers happy
- Keeping employees happy
Technology is an enabler. More often than not, the setbacks of digital transformation do not lie within the technology, but rather, the problem lies with the reluctance of the company’s workforce to foster changes with legacy processes and company culture.
Here are some key points to remember when beginning your digital transformation journey:
Working in an agile manner is crucial to the success of digital transformation. The ability to recognise issues within a product and adapt it based off of the success/failures show after the first phase of deployment will allow your agile transformation agenda to grow and evolve organically based off the needs of your customers, company ethos and employees.
Working in small sprints, allows your company to create a minimal viable product (MVP) and then focus your attention on building the detail around this, using customer and employee feedback. Changes will be made based on what works and what doesn’t.
We now live in digital, fast-paced environments, therefore, it is crucial your digital transformation reflects these modern changes. Customers want things now and it is important that companies are responsive to this. Introducing digital products can streamline procedures, resulting in an increase in efficiency, however ensuring changes and updates are reflective of the needs of your customers.
Ensure Employee Satisfaction:
A workforce reluctant to adopt the changes brought on by digital transformation can really hinder its success. As creatures of habit, employees may be hesitant to change their usual way of doing things to make room or support digital initiatives as technology can be complex and your employees may not see or experience the benefits of the digital changes right away. However, it is vital companies educate their employees on the benefits of the technologies for your customers and, more importantly, themselves. Technologies can be difficult to get used to, but an education scheme that introduces your employees to the technology will not only help them to understand how it works, it will explain how the digital switch will ultimately benefit them.
Remember: Digital Transformation is a Journey. There will ultimately be successes and failures but, it is important to utilise these learnings and ‘fail fast’ to help evolve your digital products and services. As the main problem lies with people, keep your employees and customers regularly informed on what changes you plan on making and be clear on how it will affect them, they may even have suggestions on how to improve.
To find out more about digital transformation, or to help you along your digital journey, download our Seven Step Guide to Digital Transformation to help guide you through your process.