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INFOGRAPHIC: Why Do Users Uninstall Mobile Apps?

Posted by Andrew Floyd on 02-Mar-2017 10:52:17
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why do users uninstall mobile apps b60 info.jpgMore than 3 out of every 10 installs of mobile apps globally end up being uninstalled. Minimising an app’s uninstall rate is a key factor for success in today’s marketplace and it’s essential you know how to combat this app uninstall epidemic.

There are now more than 4 million apps in both Google Play and Apple’s App Store, with each app having its own fierce competition in an overcrowded market. If your app isn’t up to scratch, users won’t use it, or worse still, it will be uninstalled.

With hundreds of apps being introduced to the app stores almost every day, it is becoming harder to acquire new users as well as retain the existing ones. According to research, about 80% of apps are deleted after their first use. And there is about a 60% chance that a user who hasn’t used the app in the first seven days, never will.

This is why it’s vital that you understand how your application compares to other apps on the market and take action accordingly. Most apps have a short lifespan of just a few months, and the initial window to catch a user’s attention is just a few days.

 

Our new whitepaper, 'How to Combat the App Uninstall Epidemic', is out now...

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Topics: Infographic, Mobile Marketing