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INFOGRAPHIC: The Power of Mobile

Posted by Andrew Floyd on 01-Jun-2015 10:23:00
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Has your business embraced the power of mobile? This graphic will show you how mobile is the most revolutionary shift in client enterprise computing since the introduction of the PC. 

Prepare yourself for the mobile explosion...

May_2015_-_Power_of_Mobile-01If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. The graphic shows how important mobile apps are with 64% of affuent app users saying they view brands with mobile apps more favourably. 

Apps offer a user-experience which mobile Websites or widgets are unable to provide. In order to compete in today’s market, businesses not only need to develop technologies to deliver and execute their existing propositions through mobile devices, they also need to use smartphone functionalities to innovate and enhance the consumer experience.

Carefully structured apps help to build relationships and loyalty, as well as reinforcing brand and increasing visibility. More than just developing the profile of the business, however, mobile apps can improve the way goods and services are delivered by improving accessibility, connecting with on-the-go consumers and avoiding email challenges. There are commercial benefits as well, such as the opportunity to increase sell-through and generate repeat business.

And with 47% of businesses expected to increase budgets to pay for mobile services, the power of mobile only seems to be getting stronger. 


Begin your own mobile journey by grabbing our free Mobile Strategy Toolkit...

Topics: Infographic, UX/UI