Mobile marketing is magic. If your organisation isn't implementing some kind of mobile marketing strategy, you're already trailing behind!
71% of marketers now believe that mobile marketing is core to their business. By 2020, it is predicted that 24 billion devices will be connected to the internet and the vast majority will use some form of wireless for access.
Thus far, 68% of companies have integrated mobile marketing into their overall marketing strategy and that number is only going to increase over the next 12 months!