Developing an innovative enterprise mobility strategy certainly isn’t straight forward and mistakes can be made along the way. Organisations will expect a return on the time and resource they spend on mobilising certain areas of the business, however, things don’t always go to plan.
It’s essential for businesses to avoid some of the major enterprise mobility mistakes that others have so often made. Here are three of those which your business should be looking to avoid…
Underestimating Enterprise Mobility Challenges
Many organisations worldwide believe they have the in-house talent and capabilities to pull off enterprise mobility initiatives. This is where a number of businesses fail.
Analysing your own organisation’s stock of resource and skill level will prepare you for the challenges that lie ahead. It will also enable you to identify whether an external app development team will be required to work on areas of weakness.
A large number of companies find inexperience a stumbling block when tackling enterprise mobility challenges. This is why mobile consulting is an invaluable step when developing an all-round mobile strategy for any business. This will help keep expectations realistic in the long run.
Using the Wrong Measurements and Metrics
Defining a mobile project’s success is vital for businesses. It’s important to implement ways to measure application usage and clearly set out what would be a success for your organisation.
Firstly, analysing the device and operating systems employees are using will help determine where to focus app development and management. It will help identify what devices employees are bringing to work and what OS the IT department should be focusing on.
Organisations must also measure the app usage and identify how many people have downloaded the app, and more importantly, how many of those users actually opened it and are actively using it. It’s just as important to find out how many of those users uninstalled the application. This will enable businesses to determine what type of apps employees prefer.
Finally, in-app usage will reveal how users actually engage with an app. Finding out what features are boosting employee productivity will be invaluable for an organisation and will also allow for the improvement of other features.
Don’t Try to Run Before You Can Walk
This common phrase certainly applies to enterprise mobility. Mobilising business processes is certainly a positive move but one which can introduce a significant amount of risk.
Supersizing your mobile project immediately isn’t what your organisation needs and can prove to be a recipe for disaster. Starting with a Minimum Viable Product (MVP) is recommended by B60, as this approach can deliver better results with less risk.