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B60 TV: How to Measure the ROI of a Mobile App

Posted by Andrew Floyd on Jan 27, 2016 10:09:54 AM
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Measuring the ROI of a mobile app isn't a simple task and investing in the development of a mobile solution certainly isn't cheap. That's why it's so important to determine the ROI in app development projects. 

In this latest instalment of B60 TV, Senior Enterprise Consultant Pete Gatenby discusses what businesses need to do in order to measure the ROI of a mobile app and what steps they need to take to develop a strong business case.


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Topics: B60 TV, Mobile Marketing