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Rikki Lear

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SEO For Apps: How ASO is Set to Change the App Marketplace Forever

Posted by Rikki Lear on 16-Dec-2015 10:05:23

‘SEO’ is a term we’ve all come to understand. Search Engine Optimisation involves continuous work to make a webpage, or a whole site, strong and ‘decent’ in the eyes of the search engines. The idea behind making a webpage conform to certain guidelines and preferences (all usually beneficial to the user experience) is that the search engine will reward the page with a stronger preference in the search results. Naturally, this will drive more traffic to the website and provide the site owner with increased lead and purchase opportunities.

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Topics: App Optimisation