Fran Geddes

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Recent Posts

Artificial Intelligence's role in Customer Engagement

Posted by Fran Geddes on 23-Nov-2017 10:49:00


Customers can be hard to please. With service expectations and demands ever evolving due to the rapid advances in consumer technologies, quality customer service has never been more important. Market saturation and innovative start ups are forcing brands, with even the most loyal and dedicated customer base, to evaluate their level of service and get creative with customer service solutions.

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Topics: AI

Apple, Where is the HomePod?

Posted by Fran Geddes on 21-Nov-2017 12:16:45

It was announced last Friday (November 17th) that Apple’s highly anticipated smart speaker system, HomePod, the release date has been delayed until ‘early 2018.’

A spokesperson for Apple said:  

"We can’t wait for people to experience HomePod, Apple's breakthrough wireless speaker for the home, but we need a little more time before it’s ready for our customers," Apple said. "We’ll start shipping in the US, UK and Australia in early 2018."
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Topics: General Tech News, Apple

Go To Market USA

Posted by Fran Geddes on 20-Nov-2017 16:13:03


Last month, we were fortunate enough to be included in GTM Global's 'Go To Market USA' evening to discuss how brands and businesses can use a US expansion to grow thier business prospects and the steps they need to take to ensure success. 

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4 Crucial Aspects of Proximity Marketing (3 Minute Read)

Posted by Fran Geddes on 16-Nov-2017 13:36:29

Proximity services are becoming a crucial part of marketing. The saturation of most industries and the competition to get your voice heard over your competitors is forcing marketing techniques to adopt a smarter approach.

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Topics: Propel

5 Technology Initiatives that could Save the Planet

Posted by Fran Geddes on 14-Nov-2017 14:34:33

In today's digital age, the pace of technology is faster than ever before. Whilst technology can improve human's quality of life, it can also assist in reducing our carbon footprint, with smart solutions being introduced in an effort to help save the planet. 

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Topics: environmental technologies

Revolut: Redefining Finance

Posted by Fran Geddes on 09-Nov-2017 09:39:22

Launched over two years ago, Revolut is a completely different company tothe fintech start-up establish in July 2015. It has drastically expanded in both size and resource, with offices across the globe and an ambitious plan to revolutionise the financial industry by offering a faster, slicker, cheaper and more accessible way to handle finances. 

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Topics: Finance, Digital Transformation

5 Industries that will be immediately affected by IoT (3 minute read)

Posted by Fran Geddes on 07-Nov-2017 10:04:10

IoT, or the Internet of Things, is the power behind digital transformation. The applications and interconnectivity of devices could encourage a more efficient and costly way of running things, therefore, it is no wonder that Business Insider predicts that business spending will reach $6 trillion dollars by 2020. 

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Topics: Disruption and Change, Connected Cars, Healthcare, IoT, Digital Transformation

Why Your Business Needs a Single Customer View (3 Minute Read)

Posted by Fran Geddes on 02-Nov-2017 13:04:57

Cross-channel marketing and customer service are essential for brands and businesses in today’s technology-driven society. Customers and clients are using multiple platforms and devices to access your services. Whether it’s email, social media, chatbots or telephone communication, customers will expect a seamless experience.

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Topics: Engagement, Propel

REPORT: Does Artificial Intelligence Need Regulation?

Posted by Fran Geddes on 31-Oct-2017 13:42:38

This is a longer blog post. If you are time-constrained or feeling noncommittal, feel free to bookmark the page and read later. 


The pace of technology is moving faster than ever before. Solutions are being created to problems we didn’t even know existed, but one reoccurring problem that technology can’t solve is how it is regulated.

Regulating technology has always caused issues. Regulatory reforms are introduced to ensure current regulations are aligned and actively responsive to economic and social factors, but they often struggle to keep up with the accelerating pace of technology. Technical change often makes certain regulation laws obsolete.

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Topics: AI

6 Ways to Create a Great Digital Experience

Posted by Fran Geddes on 26-Oct-2017 13:07:08

In today’s digital climate, more customers than ever are relying on online services to purchase products and services. Digital disruption is not new. Consumer have been opting for digital platforms the birth of online shopping in 1994. In fact, the UK spend more online than any other countries, therefore, creating a cohesive digital customer experience with great UX and UI, is crucial.   

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Topics: Engagement