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Andrew Floyd

Marketing Manager, B60
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Recent Posts

My Two and a Half Years in Tech: So Long, Farewell and Thanks for Reading

Posted by Andrew Floyd on 27-Jul-2017 09:14:40

"Never before in history has innovation offered promise of so much to so many in so short a time."  – Bill Gates

I’ve been learning, reading and writing about mobile and tech for the past two and a half years and in that relatively short space of time, technology has progressed and evolved at an exponential rate. This is my final blog for B60, it’s been one hell of a ride.

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Topics: General Tech News

Five ‘To-Do List’ Apps That Will Make Your Life Much Easier

Posted by Andrew Floyd on 20-Jul-2017 10:37:02

Time management and constantly staying organised can be quite the challenge. There’s no shortage of apps that promise to help you streamline or organise all the tasks you’re attempting to juggle, whether you want to prioritise tasks or break projects into smaller chunks.

We’ve rounded up five ‘To-Do List’ apps that will make your much easier…

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Topics: General Tech News

The Seven Point Digital Transformation Checklist

Posted by Andrew Floyd on 18-Jul-2017 12:07:09

Digital Transformation is becoming imperative for all businesses, from the small to the enterprise. What’s not clear to many business leaders is what digital transformation actually means for their organisation.

In order to stay relevant, businesses must stay ahead of the momentous shifts which are perpetual in digital technology. Forrester research found that only 27 percent of operating companies have a working digital strategy, and for many organisations, keeping pace is proving to be a real challenge.

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Topics: Digital Transformation, Disruption and Change

The Five Best Voice-Powered Apps

Posted by Andrew Floyd on 11-Jul-2017 09:44:27

The voice-first market has finally taken off and, as a result, voice-powered apps have become hugely popular within the app stores. Google Home and Amazon Echo have accelerated the adoption of voice-powered technology and it is slowly being integrated into our everyday lives.

Voice-powered tech has rapidly evolved in recent years, yet integration with mobile apps is still in its infancy. There are a handful of applications which are ahead of the curve and leading the way for voice-command integrations. We’ve drawn up a list of the five best voice-powered apps available to download now or in the near future…

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Topics: AI, Engagement, IoT

App Marketing: Taking a Closer Look at the Game Changers

Posted by Andrew Floyd on 03-Jul-2017 14:23:35

Mobile technology continues to evolve at an astronomical rate and as smartphones become even more advanced, mobile marketers must keep up with brand new strategies.

App marketing has completely changed over the past couple of years but, at its core, is still centred on acquiring new app users and keeping them engaged.

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Topics: Engagement, Mobile Marketing, App Development

10 Mobile Apps Every CEO Should Be Using (Updated for 2017)

Posted by Andrew Floyd on 28-Jun-2017 09:10:00

Enterprise mobility is impacting organisations more than ever before. Mobile applications are enabling us to drive productivity in the workplace and increase employee efficiency. And for CEOs and business owners, apps are becoming a prominent tool in organising their hectic working lives.

We’ve rounded up 5 more apps that every CEO should be using in 2017 (added to our list of 5 from 2016) and included one from our very own Chris Williams …

 

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Topics: General Tech News

A Mini Survival Guide to Digital Disruption

Posted by Andrew Floyd on 26-Jun-2017 14:40:43

In order to stay relevant, businesses must stay ahead of the momentous shifts which are perpetual in digital technology. Forrester research found that only 27 percent of operating companies have a working digital strategy, and for many organisations, keeping pace is proving to be a real challenge.

Businesses are at risk of falling behind their competitors and being disruptive and proactive is the only way they will be seen as market leaders moving forwards.

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Topics: Disruption and Change, Digital Transformation

Age of the Chatbot: Building a More Productive Team

Posted by Andrew Floyd on 22-Jun-2017 14:14:07

Whilst chatbots have become hugely beneficial for personalised customer experiences, these digital assistants are also helping businesses build a more productive team and improve internal communications.

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Topics: AI, App Development, Digital Transformation

Implementing Immersive Technologies: On Your Marks, Get Set, Go!

Posted by Andrew Floyd on 20-Jun-2017 08:52:19

Immersive technologies are driving digital transformation and bringing an unquestionable amount of benefits to businesses. From scalability to greater efficiency, this emerging tech is creating an enhanced user experience for both customers and employees. And whilst some of these immersive technologies are still a few years away from mainstream adoption, organisations must be on their toes to take full advantage when these unique opportunities finally come to fruition.

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Topics: AR and VR, Digital Transformation, Disruption and Change, Enterprise Mobility, UX/UI

WATCH: What Would Life be Like Without Apps?

Posted by Andrew Floyd on 06-Jun-2017 14:51:18

Apple kicked off this year’s WWDC in dramatic fashion, giving us all a glimpse of what life would be like without apps.

The conference’s opening video entitled 'APPOCALYPSE' features a new employee at Apple inadvertently unplugging the App Store servers, with total chaos ensuing.

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