<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=420604&amp;fmt=gif">

Alex Mills-Baker

Enterprise Consultant, B60
Find me on:

Recent Posts

iOS 11, could break your app! (2 minute read)

Posted by Alex Mills-Baker on 16-Aug-2017 10:20:40

It’s nearly D-Day for hundreds of the most beloved apps on the Apple App store. With the release of iOS 11 Apple is going to kill off support for all legacy apps that haven’t been updated to take advantage of the 64 bit processors included in all Apple devices since the iPhone 5S.

Read More

Topics: Disruption and Change, App Development

The Challenge of Digitally Disrupting the Automotive Industry (5 Minute Read)

Posted by Alex Mills-Baker on 26-Jul-2017 11:10:03

We’re living in exciting times, the automotive industry is entering into a period of change and disruption not seen since the motor car first emerged out of Karl Benz’s garage. In the decades since, the car has undergone countless evolutions as the vehicle has been refined and perfected to the pinnacle of manufacturing we see today. However, what we are living through is revolution not evolution.

Read More

Topics: Disruption and Change, Connected Cars, IoT

The Productivity Paradox

Posted by Alex Mills-Baker on 25-May-2017 09:56:36

An examination of struggling productivity levels in the “always on” digital world


“You work inefficiently”


If you’re reading this article and work for a British based business, then this statement is statistically likely to be true. Workers in UK businesses, on average, produce significantly less per hour worked than the G7 average and over 30% less than the average German employee (Financial Times).

Read More

Topics: Disruption and Change, Digital Transformation

Five 'Out There' AR Apps

Posted by Alex Mills-Baker on 18-May-2017 09:13:37

Since the success of Pokemon GO, augmented reality (AR) has been one of the biggest buzzwords around the mobile space. It may all sound a bit Star Trek but AR apps are more than within scope for most organisations at this point and we’re only a couple of years away from this technology being commonplace.

With this in mind I thought I’d have a look at five of the most interesting uses for this emerging technology and examine how the principles applied could be major opportunities for brands in the near future.

Read More

Topics: AR and VR, Mobile Marketing, General Tech News

Five Takeaway Apps That Let You Eat What You Want

Posted by Alex Mills-Baker on 11-May-2017 09:39:05

You may not know this but today, May the 11th, is Eat What You Want Day. Yep you read that right, May the 11th is one of only two days a year when you can guiltlessly indulge in eating whatever you want, the other obviously being Christmas. 

Read More

Topics: General Tech News

The 6 Worst App Ideas We've Ever Heard

Posted by Alex Mills-Baker on 21-Apr-2017 15:24:28

Top Tip - Sign an NDA before pitching your idea to us. It stands for Non-Disgracing Agreement as well as Non-Disclosure Agreement

Read More

Topics: General Tech News, App Development

“We Don’t Pay You To Think”

Posted by Alex Mills-Baker on 07-Apr-2017 15:23:18

Stories from a Millennial on how to keep my generation engaged and productive in a world with ever increasing machine intelligence

The provocative title to this article is a direct quote said, well shouted, at me the best part of a decade ago by an angry chef and the ridiculousness of it has meant it’s still burned into my memory banks to this day.

Read More

Topics: AI

How the Feckk do we do this?

Posted by Alex Mills-Baker on 04-Apr-2017 09:49:08

Being a sports fan is one of the most illogical things a person can do, yet simultaneously it can be one of the most rewarding. As a Liverpool fan, my entire life I’ve endured the ups and downs of 11 men I’ve never met, and who share no real connection with me other than the fact that for 90 minutes a week I want them to kick a ball into a net more times than 11 other men.

Read More

Topics: AR and VR, Events, Engagement

The Case For Digital Revolution in Education

Posted by Alex Mills-Baker on 08-Mar-2017 09:25:52

In the run up to the Spring Budget there has been a twitter storm surrounding funding for schools as education leaders warn about impending cash problems. The Association of School and College Leaders are insisting that funding levels per pupil is declining and, as such, the only way to balance the books will be to cut services.

Read More

Topics: Disruption and Change, Digital Transformation

Unleashing the Digital Transformation Tide on the NHS

Posted by Alex Mills-Baker on 13-Feb-2017 14:20:13

Why is Digital Transformation so Slow in the Health Sector?

The NHS is unquestionably feeling the strain this winter. On a quick scroll through the BBC health homepage last week, hysterical headlines range from generalisations such as “10 charts that show why the NHS is in trouble“, to the heart tugging clickbait “NHS 'failed' spinal cancer death woman” through to the editorials such as “Growing waiting times threat to NHS” offering historical analysis but no insight as to a solution.

Read More

Topics: Healthcare, Digital Transformation