Augmented Reality is coming, but what does it really look like?

Posted by Fran Geddes on 06-Sep-2017 12:13:57
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ARKit and ARCore will undoubtedly be a key catalyst in pushing augmented reality into the mass market. AR presents immense opportunities within gaming, with 2017 seeing a wave of innovations within AR gaming. Following the announcement of iOS11, a collection of high profile brands and franchises backed the software by unveiling apps that harness the potential within AR. This is only the beginning however, Heather Bellini of Goldman Sachs Research has forecast the AR and VR industry to be worth $80 billion by 2025, and this is evidenced in the potential of AR to disrupt almost every sector.

 

Geolocation Augmented Reality

Geolocation Augmented Reality 

Retail

Besides the obvious industry of gaming, retail was one of the first sectors to embrace augmented reality technology. Websites like TryLive allow users to virtually try on products like clothing, glasses, jewellery and footwear in 3D and to scale. Furniture giants IKEA have supported Apple’s ARKit by launching the IKEA Place application. Although the furniture has a virtual look, the app presents customers with a ‘try before you buy’ option to see how desired products would fit within their current interior using the exact dimensions. Competitors, Wayfair, also have an app available which follows a very similar format. Launched in May WayfairView is currently only available to Android users.

 

Geolocation

Geolocation technology may see vast improvements within the coming months by exploiting the potential of augmented reality. Maps may soon be able to direct you to certain stores or suggest restaurants based on your current location. Users could be able to smart phone to scan the environment to find out what locations are close and be alerted to special deals or promotions.

 

Education

AR not only offers the potential of increased engagement within retail, but also education. Teachers are always seeking out new ways of maintaining student’s attention, and the answer may just be AR. Teachers and academics can utalise the technology by creating textbooks and presentations that use 3D models students can examine and interact with to gain a deeper understanding of a certain subject.

 

High Risk Industries

Arguably, the most valuable resource AR presents us with is the validation of designs and plans without spending an unwarranted amount of time and money implementing them. High risk industries such as medical or military can use AR technology to superimpose solutions risk-free and can carefully examine them. This software could prove valuable within training exercises.

 

Real Estate

American real estate company, Realtor.com, were the first estate agency to implement AR features within their app. Users can point their phone at a home and the app provides information including, estimated value, number of bedrooms and bathrooms, rental price etc.  

 

Digital Marketing

Augmented reality presents massive potential within digital marketing. AR can enhance consumer engagement through augmented packaging and advertisements, camera filters on popular social media platforms like Snapchat and Instagram and interactive products. Opportunities for consumer engagement have escalated dramatically due to the technological advancements of smart phones and smart devices. Businesses and brands can potentially interact with consumers throughout their day, whether they are at home and on-the-go. Therefore, it is crucial businesses and brands to revaluate their digital marketing strategy to increase engagement and keep up with competitors. 

Topics: AR and VR, Digital Transformation