Apple Teams with (PRODUCT) RED to Raise Money For World Aids Day
Apple have once again teamed up with (PRODUCT) RED* for a three-pronged seasonal initiative to raise money for the Global Fund* to support the fight against AIDS. Neatly taking advantage of the proximity of World Aids Day (December 1) to Black Friday (November 29) and the fact that those two days straddle a weekend, Apple have launched a two week initiative, either side of the weekend of November 29/30 to help raise funds:
- November 24 to December 7 – for a two week period Apple will make a donation to the fund of 100% of the proceeds from every purchase of a (PRODUCT) RED participating App and/or In-App purchase.
- Black Friday (November 29) – anyone buying selected Apple products will receive a (PRODUCT) RED iTunes Gift Card to spend on anything in the iTunes store. Apple will then make a donation to the fund for every purchase made using the Gift Cards.
- World Aids Day – Apple will donate a proportion of all sales, on December 1, to the Fund.
Apple have already raised over $65m for the fight against AIDS through its partnership with PRODUCT (RED).