Apple has begun blocking apps which are being promoted with a price in their title. Over the course of the last month, the tech giant has started taking down apps that use ‘free’ or other pricing info in their metadata.
Instead, apps which are still attempting to utilise the keyword ‘free’ are being rejected and sent the following message after the submission has been made:
“Your app's name, icons, screenshots, or previews to be displayed on the App Store include references to your app's price, which is not considered a part of these metadata items.
Please remove any references to your app's price from your app's name, including any references to your app being free or discounted. If you would like to advertise changes to your app's price, it would be appropriate to include this information in the app description. Changes to your app's price can be made in the Pricing and Availability section of iTunes Connect.”
What About Existing Apps?
Apple has since confirmed the new changes but hasn’t made any further comments. However, apps which were already utilising the keyword ‘free’ prior to these changes appear to have been given the benefit of the doubt.
Apps such as ‘Doodle Jump Free’ are still live and available to download in the App Store, so it remains to be seen whether Apple will force title changes in the near future.
How to Write an App Store Title
The title is the main and most important piece of metadata you will create for your app. Not only is it the very first thing people will see (along with your app icon), it’s also what will let them know if your app is relevant to their search. As a result, it must be descriptive in some way.
Ideally, you’d be able to fit everything into 25 characters, otherwise you risk getting those little ellipses that will cut off your app’s name.
If you already have an app name in place that isn’t doing a good job, you can always add a slug after the name for some descriptors. This will help in both search and with users identifying the relevance.
Check out more App Store Optimisation tips by downloading our whitepaper here...