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6 Technologies that Defined 2017

Posted by Fran Geddes on 12-Dec-2017 09:19:25
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2017 was a huge year for technology. Whilst 2018 is expected to give us some exciting, new developments, the majority are propped up some of these technology trends. Here are the 6 technologies we feel defined 2017.  


Voice Control

Amazon Echo with Alexa 

As much as Apple, Google and IBM tried, they couldn’t seem to knock Alexa off the top spot. Amazon’s broad range of Echo devices meant that there was an Alexa-embedded product to match any price point or usage of a customer. Alexa is now present in many of our lives, at work or at home, and has received overwhelming support from developers worldwide, meaning her broad access to information and data will only make her smarter.

But, Google and Apple aren't far behind in the smart devices market.  Smart devices now have the ability to control our homes, even when we are not there. They can help users monitor and reduce their energy usage by controlling lights, speakers, clocks - you name it. As the home assistants become mainstream, the capabilities and usage of the hardware will grow.


Apple and The iPhone X

Apple iPhone X

A look at this year’s technology would feel incomplete without mentioning Apple. The tech giants dominated the headlines in June with its announcement of the Homepod and software upgrades, and again in September with the product release dates and the, somewhat predictable, announcement of the iPhone X. Whilst we’re still waiting to experiences some products, cough Homepod cough, the iPhone X cemented Apple’s top spot of technology’s leading innovator. Introducing us to facial recognition and more realised smartphone augmented reality technology, the iPhone X demonstrated the latest technology and design in smart devices; but, where will they go from here?


Artificial Intelligence

Artificial Intelligence

Artificial Intelligence (AI) was undoubtedly one of the hottest technologies of 2017. Igniting startups and developments in all industries, the impact of AI has been felt across the globe – with even more disruption forecast for next year. The giant leaps made within machine learning mean the capabilities of AI have stretched far further than was expected at this stages – and this is only the beginning. Retail, healthfinance and manufacturing are just some of the areas feeling the impact. AI is unquestionably one of the most influential and important technologies at present with plans to become a more prominent element in our lives.


Augmented Reality

Augmemted Reality Street Map

Open licences for Augmented Reality (AR) development software mean AR innovation has grown significantly towards the second half of 2017. With social media channels, like Snapchat, demonstrating the marketing capabilities, businesses are beginning to harness the other opportunities AR presents. AR has proved efficient in training, effective in enhancing the customer experience and a vital tool in Omni-channel marketing. With the exception of purely digital businesses, brands are expected to have well-rounded and connecting physical and online presences. AR’s format of augmenting digital elements on top of real-world environments mean it’s the perfect bridge between the digital and physical world. AR encourages cross-platform engagement and with as the technology evolves, business will be able to develop more realistic and immersive experiences.


Smart Cities

Smart Buildings in Smart Cities

Whilst 2017 hasn’t seen too many major developments within smart cities, the technological developments within areas like AI, cloud and edge computing, and the Internet of Things (IoT), mean the vision of our future cities has become much clearer.

Smart cities will offer residents a healthier, safer and more enjoyable quality of life. Using AI and IoT, cities will have access to real-time, accurate statistics implemented within our cities infrastructure. Using smart building and connected street lights, our energy usage will be more efficient, smarter traffic control and developments within the automotive industry will significantly reduce the traffic, and these energy-saving initiatives and developments will contribute to cleaner air and a more sustainable way of living.


Smart cities will be a long process due to the funding and infrastructure. However, major cities across the globe are gearing up for change, which means in the near future, our cities will be more efficient, more connected and, most importantly – much smarter.



Bitcoin Cryptocurrency

It wasn’t until the end of 2017, cryptocurrencies became a defining element of 2017. The price of Bitcoin skyrocketed to highs of over £10,000. With fintech company, Revolut, introducing cryptocurrencies to their services towards the end of the year, cryptocurrencies, like Bitcoin, may be something financial service companies can no longer ignore.


To utilise the oppertunities presented by these 6 technologies, get in contact with B60. We offer consultancy, development and support to brands looking to leverage the capabilities of emerging technologies within their business. 


Get in touch with B60