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5 Reasons Why Your Enterprise Mobile Application is Failing

Posted by Andrew Floyd on 10-May-2016 09:02:33
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Many enterprises fail on their mobile app projects before a single line of code is even written. From a business perspective, failure isn’t defined by the number of downloads or how much revenue the app generates. Instead, the app’s overall success or failure is deemed upon its operational value and over time an effective ROI can be measured.

But why do so many enterprise mobile applications fail? Here are five things businesses to be aware of…


#1 Poor UI and UX

An enterprise application must be developed with the end user in mind. If the overall UI and UX of the app is poor, your employees won’t want to adopt it and will more than likely delete it after a single use.

Make sure your app UI and UX have no scope of improvement. A proper User Interface and seamless User Experience is key for any mobile application and for businesses looking to reap the benefits of an enterprise application, it is critical to get these two elements right.


#2 The Overall Ideal and Execution

Strategy is so important when it comes to developing an enterprise application. Your business must clearly set out the features that are going to be included within the app, what it’s been created to achieve and implement an idea that will solve a problem or business requirement.

Before the execution of the app, research must be conducted. Are there enough users for this kind of application and is it going to be adopted easily? You need to ask yourself as many questions as possible in order to define whether the idea is actually a good one or not.


#3 Improper Testing

Once your enterprise app idea has been executed, testing is vital before launching it across your organisation. Though testing seems like a straightforward step in the development cycle, in reality it isn’t.

With more option for devices and operating systems than ever before, testing mobile applications has become a crucial process and there is a huge amount of pressure in guaranteeing the overall quality of an enterprise application.


#4 Lack of Marketing

Just like consumer applications, enterprise apps still need to be marketed across an organisation. Employees simply won’t use an app that they’re not fully aware of or if they don’t understand the benefits of that particular application. It’s also useful to train your employees before fully implementing a mobile solution.


#5 No Regular Updates

Once you’ve successfully launched an enterprise application, the hard work doesn’t stop there. It must be regularly updated otherwise you could start losing users in the course of time.

Whether it’s fixing bugs or implementing new features, updates are as crucial to enterprise apps as they are to consumer apps. Operating systems and devices are constantly changing and it’s important your enterprise app keeps ahead of the curve. This way, employees will always find room on their device for your enterprise app.


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Topics: Mobile Marketing, Enterprise Mobility, UX/UI