Digital Transformation is not a matter of choice, it is a matter of survival, and it’s everywhere. Every single business and organisation in every industry is shifting towards technologies in some way, and even if some of them don't realise it – this is what we call Digital Transformation.
Nowadays, storefronts of almost every retail brand are replaced with online shops, consumer services amplify their reach via web, mobile, even in virtual assistants; manufacturing goes high-tech to improve efficiency and productivity, and reduce cost. Some of more innovative companies reinvent their business and launch digitally native products, like Amazon’s Alexa.
And just like every journey, Digital Transformation requires preparation, and for most firms it can be difficult to know what they should do before getting started.
So, what exactly needs to be in place for Digital Transformation to work?
1. Think Differently
You must remember one thing – there’s no set playbook for successful Digital Transformation. Of course, there are some general tips and guidance (like this one you’re just reading) that can help you plan your digital journey, but you can’t just solely rely on them thinking that’s all you need to succeed.
Each business, each market, and each industry is different! And usually, as stated by Damien Cummings, Lead DT Consultant at Econsultancy, Digital Transformation is a result of a catastrophe - either one that had happened or one that was about to happen. So, in order to prepare the implementation of Digital Transformation into your business, you must first analyse people, technology, go-to-market strategies, and all of the other things, which are relevant to the topic, and try to come up with some ideas as how these things can be changed so that they can meet the threat of digital disruption.
2. Understand the Details of Your Change
Now, you're perfectly certain you want to embrace Digital Transformation. It’s great! But, why exactly do you want to do it? So, the next step is to understand why you are going through it.
It could be that your company’s market is changing, or it could be that your company is struggling to be profitable with all the manual processes in place. It’s your call because you know your company better than anyone else. Regardless of the reason, there are some details you should never omit.
- Vision: What do you want to achieve?
- Skillsets: What do you have, and what do you need?
- Resourcing: Who is going to do the work?
- Enablers: What are the technology facilitators that you can utilise?
- Incentive to change: Who in the organisation is accepting the change? Who needs more incentives?
- Action plan: What are some of the first concrete actions you will take?
3. Get Your Strategy Ready
Knowing the details, you need to put your Digital Strategy in place. And there are 3 types of strategies you need to focus on:
- Overall Business Strategy: It shouldn’t only address the steps you need to take to implement Digital Transformation. Instead, it is ought to encompass the whole company. For example, how is your company going to position itself to compete with other digitally-savvy companies?
- People Strategy: You not only need to make sure you have the right level of people. You also need to make sure that they understand and accept all changes you’re going to implement. Talk to them, let them ask questions and voice their opinions, and they are less likely to resist the change.
- Technology Strategy: Without a step change in technology and new sources of data, your plan will not have enough innovation for it to succeed in the long term. Do you remember technology enablers in the second step? Well, now it’s time to implement them.
4. Process Isn’t Everything, You Must Empower Your Employees
If you have great people with the right training and skills who understand the strategy, then they will develop the right approach to implementing your strategy. So, you shouldn’t worry that much about the process itself – if it’s not working just change it. But your people – unfortunately, you can’t change their attitudes that easy.
This challenge is particularly important for companies whose markets change rather quickly. As things evolve more rapidly and data becomes more real-time, then it is just natural that the business’ reaction must be more agile. And for this to happen, you need to empower employees to make the right decisions. They can’t be scared to fail, you must teach them how to fail fast.
B60 is a global leader in delivering Digital Transformation and Technology Development and works with ambitious firms in the U.K. Europe and USA across multiple sectors. Since 2012 B60 has been embracing digital change by utilising our unique operating models, frameworks and methodologies to truly drive innovation and change from within our clients businesses.
If you’d like to discuss with one of our experts on how you could successfully deploy Digital Transformation and Technology Development in your business drop us an email at email@example.com or alternatively call us on 0121 405 0270.