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4 Reasons Why Collaboration Can Help You Drive Digital Transformation

Posted by Anna Mielczarek on 20-Sep-2018 07:30:00

Many people don’t realise it, but collaboration is crucial for your business.  It can be the key to success, a way to boost innovation as well as productivity, and enhance your credibility, and in some cases even investment potential.

When collaboration takes place, the entire organisation can benefit from it. We talk about increased engagement within employees, retention and attraction of talent, increased velocity, and profitability!

But apart from that, collaborative culture is essential element for an organisation’s survival.

Developments in mobile and digital technology drive forward plethora of companies interested in benefits of Digital Transformation, however while doing so they completely forget about opportunities, which can be capitalised only if barriers to collaboration were broken.

source: Clarizen 

So, here are 4 reasons why you should really promote collaboration in your workplace, especially if you want to drive forward Digital Transformation.


1. Redefining Structure to Inspire Innovation

Most businesses are still using certain type of technology, which, in essence, is ineffective and does not support employee collaboration, discouraging employees from sharing and exchanging their knowledge with others. However, this problem can be overcome if companies were to invest in the relevant technology, redefine organisation’s structures, and most importantly give employee learning and development a much-needed update. Only then, employees will feel inspired to get outside of their own head, gain new fresh perspectives, and trigger their creativity.

Remember when implementing change, you need to get your people to accept it, and promoting collaboration in the workplace can enhance creative thinking process. This means that, essentially collaborative culture can encourage your employees to get involved in the change process – having freedom in terms of sharing their ideas, and not being afraid of judgement or rejection, can get them excited about the change and that’s the most crucial element when implementing successful Digital Transformation.   


2. Attracting and Keeping Skilled Employees for The New Digital Business

Let’s face the truth. Deploying Digital Transformation, sooner or later will require you to utilise more sophisticated and complex software in your company. And, in order to make the most out of fancy technology you just spent lots of money on, you will need to grow great digital literacy among your employees. It is the key to creating digital workforce that has the ability to drive forward Digital Transformation in your business.

Any investment in technology will be useless if you can’t get your employees to become more competent and skilled when using new digital tools. While some people possess natural talent when it comes to technology, the rest will need help to excel at it. And, this is where you need collaboration to happen! Get people to share their knowledge and help each other, organise technology workshops so that everyone in your company feel comfortable with the new digital reality your business operates in.


3. Transforming Your Results

Limiting collaboration can only damage your business. Digital Transformation needs people to be open to experiments with new products and new services. If you want to be successful you are ought to keep smart business partnerships close to you in order to combine efforts, test, and learn with your customers faster and more effective. You need to break barriers to rapid collaboration as it means businesses can respond to disruption and transform their results. Many researches show great correlation between business performance and collaboration in the workplace. Companies where employees are encouraged to work together in order to exchange their knowledge and share ideas, sit within the 64% higher portion of high-growth organisations.


4. Providing You with Competitive Advantage

Most global business leaders believe their organisation won’t exist in its current form by 2021, that is a direct result of digital disruption. However, in order to survive and thrive, businesses must develop innovative ideas at great speed. This means co-creating with other companies to rapidly develop and scale new solutions. A collaborative workspace is more capable of adapting to new market dynamics and driving innovation.

Technology-driven ideas will be pivotal in developing strong and productive relationships between organisations, from providing communication tools to using new systems like augmented reality to enable businesses to share their expertise. These can help you gain competitive advantage over your competitors, who have yet to realise the importance of collaborative culture in their company and its great benefits for the business.  




About Us: 

B60 is a global leader in delivering Digital Transformation and Technology Development and works with ambitious firms in the U.K. Europe and USA across multiple sectors. Since 2012 B60 has been embracing digital change by utilising our unique operating models, frameworks and methodologies to truly drive innovation and change from within our clients businesses.

If you’d like to discuss with one of our experts on how you could successfully deploy Digital Transformation and Technology Development in your business drop us an email at hello@b60apps.co.uk or alternatively call us on 0121 405 0270.


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Topics: Finance, Digital Transformation, Success, Leadership