As consumers’ digital demands grow, businesses can no longer look upon mobile and digital solutions as ‘nice to have’. Almost 90% of consumers want the option of completing transactions digitally, which is why the digital gap between consumer and business expectations needs to be bridged in order to create new opportunities for organisations.
Since the success of Pokemon GO, augmented reality (AR) has been one of the biggest buzzwords around the mobile space. It may all sound a bit Star Trek but AR apps are more than within scope for most organisations at this point and we’re only a couple of years away from this technology being commonplace.
With this in mind I thought I’d have a look at five of the most interesting uses for this emerging technology and examine how the principles applied could be major opportunities for brands in the near future.
For sports teams and organisations, providing a great experience for fans is everything. Developing a mobile app will enhance the match day experience and take fan engagement to a whole new level.
An app has the ability to bring changes to the field that extend beyond the existing match day experience, delivering a next level fan experience.
You may not know this but today, May the 11th, is Eat What You Want Day. Yep you read that right, May the 11th is one of only two days a year when you can guiltlessly indulge in eating whatever you want, the other obviously being Christmas.
Topics: General Tech News
Businesses and brands are trying to ‘appify’ and digitise their services and products in order to differentiate their offering from competitors. A number of these companies are falling into the ‘app trap’, developing applications for the sake of it and not considering what their users and customers actually want.
If you find yourself at a crossroads as to whether or not you should digitise your product or service, make sure you ask yourself the following four questions:
Topics: App Development
May the 4th be with you! To celebrate Star Wars Day, we’ve looked at how the classic space saga predicted the future of technology back when ‘A New Hope’ was released in 1977. Some of this tech isn’t in a galaxy far, far away anymore…
Topics: General Tech News
The importance of an enterprise app is at an all-time high, regardless of your industry. The moment a need is identified, speed and innovation become crucial to the success of an enterprise app.
An iterative approach to enterprise app development will enable your organisation to learn fast and develop an application which meets both the needs of the user and the business.
Topics: Enterprise Mobility
Mobile technology has become hugely disruptive for an array of industries, it’s revolutionising our society and the way in which we work. Here are three industries which are at the cutting edge of digital transformation and where mobile has become a key disrupter.
One of the most common buzzwords in the enterprise stratosphere at the moment is ‘digital transformation’. It’s a term you’ll have come across by now and its resurgence in recent months is driving businesses to tap into emerging digital technologies and transform entire industry sectors.
Topics: Digital Transformation