Bridging the Digital Gap Between Consumer and Business Expectations

Posted by Andrew Floyd on 22-May-2017 16:00:29

As consumers’ digital demands grow, businesses can no longer look upon mobile and digital solutions as ‘nice to have’. Almost 90% of consumers want the option of completing transactions digitally, which is why the digital gap between consumer and business expectations needs to be bridged in order to create new opportunities for organisations.

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Topics: Disruption and Change, Digital Transformation

Five 'Out There' AR Apps

Posted by Alex Mills-Baker on 18-May-2017 09:13:37

Since the success of Pokemon GO, augmented reality (AR) has been one of the biggest buzzwords around the mobile space. It may all sound a bit Star Trek but AR apps are more than within scope for most organisations at this point and we’re only a couple of years away from this technology being commonplace.

With this in mind I thought I’d have a look at five of the most interesting uses for this emerging technology and examine how the principles applied could be major opportunities for brands in the near future.

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Topics: AR and VR, Mobile Marketing, General Tech News

Why Sports Teams and Organisations Need Mobile Apps

Posted by Andrew Floyd on 16-May-2017 09:05:04

For sports teams and organisations, providing a great experience for fans is everything. Developing a mobile app will enhance the match day experience and take fan engagement to a whole new level.

An app has the ability to bring changes to the field that extend beyond the existing match day experience, delivering a next level fan experience.

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Topics: Engagement

Five Takeaway Apps That Let You Eat What You Want

Posted by Alex Mills-Baker on 11-May-2017 09:39:05

You may not know this but today, May the 11th, is Eat What You Want Day. Yep you read that right, May the 11th is one of only two days a year when you can guiltlessly indulge in eating whatever you want, the other obviously being Christmas. 

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Topics: General Tech News

Four Questions Your Business Must Answer to Avoid Falling into the ‘App Trap’

Posted by Andrew Floyd on 09-May-2017 09:09:44

Businesses and brands are trying to ‘appify’ and digitise their services and products in order to differentiate their offering from competitors. A number of these companies are falling into the ‘app trap’, developing applications for the sake of it and not considering what their users and customers actually want.

If you find yourself at a crossroads as to whether or not you should digitise your product or service, make sure you ask yourself the following four questions:

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Topics: App Development

How Star Wars Predicted the Future of Technology

Posted by Andrew Floyd on 04-May-2017 11:46:07

May the 4th be with you! To celebrate Star Wars Day, we’ve looked at how the classic space saga predicted the future of technology back when ‘A New Hope’ was released in 1977. Some of this tech isn’t in a galaxy far, far away anymore…

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Topics: General Tech News

Enterprise Apps Thrive on Speed and Agility

Posted by Andrew Floyd on 03-May-2017 09:20:53

The importance of an enterprise app is at an all-time high, regardless of your industry. The moment a need is identified, speed and innovation become crucial to the success of an enterprise app.

An iterative approach to enterprise app development will enable your organisation to learn fast and develop an application which meets both the needs of the user and the business.

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Topics: Enterprise Mobility

How Has Mobile Technology Disrupted These Three Industries?

Posted by Andrew Floyd on 27-Apr-2017 12:00:38

Mobile technology has become hugely disruptive for an array of industries, it’s revolutionising our society and the way in which we work. Here are three industries which are at the cutting edge of digital transformation and where mobile has become a key disrupter.

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Topics: Disruption and Change, Healthcare, Finance

Embracing Digital Transformation Failures, Not Just Success Stories

Posted by Andrew Floyd on 25-Apr-2017 09:19:24

One of the most common buzzwords in the enterprise stratosphere at the moment is ‘digital transformation’. It’s a term you’ll have come across by now and its resurgence in recent months is driving businesses to tap into emerging digital technologies and transform entire industry sectors.

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Topics: Digital Transformation

The 6 Worst App Ideas We've Ever Heard

Posted by Alex Mills-Baker on 21-Apr-2017 15:24:28

Top Tip - Sign an NDA before pitching your idea to us. It stands for Non-Disgracing Agreement as well as Non-Disclosure Agreement

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Topics: General Tech News, App Development