2017 was a huge year for technology. Whilst 2018 is expected to give us some exciting, new developments, the majority are propped up some of these technology trends. Here are the 6 technologies we feel defined 2017.
With the sophisticated technology we have access to nowadays, marketing campaigns have become more competitive and innovative than ever before. Martechs like Artificial Intelligence (AI) offer marketing and communications insights and intelligent suggestions on how to best target their customers. Therefore, boring, old marketing techniques will no longer capture the attention of your customer base. Here are four technologies all marketing teams should use to stand out amongst their competitors.
Bitcoin is one of the hottest topics in technology, finance and general news channels, right now. The current value of the currency has attracted users across the globe, hoping to make thousands, even millions, by investing at just the right time.
2017 has been an amazing year for technology. Developments are moving quicker than ever before, meaning business innovation is apparent within all industries. Brands and enterprises are beginning to consider what role technology play in their business strategy, therefore, the need for information and advice is needed more than ever.
The best type of training is hands-on. On-the-job training offers new employees to truly understand their role and confidently learn how to fulfil it. However, some industries and job roles are far too dangerous or high-risk to enable new employees to learn in a hands-on way. Instead, we revert to more conventional methods like training manuals or PowerPoints, but these are dull and unengaging. What if the was a way to engage your employees whilst learning in the most effective way without any risk? Enter AR and VR.
2017 was a big year for technology.
Customers can be hard to please. With service expectations and demands ever evolving due to the rapid advances in consumer technologies, quality customer service has never been more important. Market saturation and innovative start ups are forcing brands, with even the most loyal and dedicated customer base, to evaluate their level of service and get creative with customer service solutions.
It was announced last Friday (November 17th) that Apple’s highly anticipated smart speaker system, HomePod, the release date has been delayed until ‘early 2018.’
A spokesperson for Apple said:
"We can’t wait for people to experience HomePod, Apple's breakthrough wireless speaker for the home, but we need a little more time before it’s ready for our customers," Apple said. "We’ll start shipping in the US, UK and Australia in early 2018."
Last month, we were fortunate enough to be included in GTM Global's 'Go To Market USA' evening to discuss how brands and businesses can use a US expansion to grow thier business prospects and the steps they need to take to ensure success.
Proximity services are becoming a crucial part of marketing. The saturation of most industries and the competition to get your voice heard over your competitors is forcing marketing techniques to adopt a smarter approach.