6 Technologies that Defined 2017

Posted by Fran Geddes on 12-Dec-2017 09:19:25

2017 was a huge year for technology. Whilst 2018 is expected to give us some exciting, new developments, the majority are propped up some of these technology trends. Here are the 6 technologies we feel defined 2017.  

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4 Aspects of Martech Marketing Teams Can't Afford to Ignore

Posted by Fran Geddes on 07-Dec-2017 11:33:27

With the sophisticated technology we have access to nowadays, marketing campaigns have become more competitive and innovative than ever before. Martechs like Artificial Intelligence (AI) offer marketing and communications insights and intelligent suggestions on how to best target their customers. Therefore, boring, old marketing techniques will no longer capture the attention of your customer base. Here are four technologies all marketing teams should use to stand out amongst their competitors.

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Topics: AR and VR, AI, Digital Transformation

What is Bitcoin?

Posted by Fran Geddes on 05-Dec-2017 10:19:02

Bitcoin is one of the hottest topics in technology, finance and general news channels, right now. The current value of the currency has attracted users across the globe, hoping to make thousands, even millions, by investing at just the right time.

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Topics: Disruption and Change, Finance

We're Hiring...

Posted by Fran Geddes on 30-Nov-2017 15:01:17

2017 has been an amazing year for technology. Developments are moving quicker than ever before, meaning business innovation is apparent within all industries. Brands and enterprises are beginning to consider what role technology play in their business strategy, therefore, the need for information and advice is needed more than ever. 

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Topics: Jobs

How VR and AR will Change Training Methods for Good

Posted by Fran Geddes on 30-Nov-2017 10:42:56

The best type of training is hands-on. On-the-job training offers new employees to truly understand their role and confidently learn how to fulfil it. However, some industries and job roles are far too dangerous or high-risk to enable new employees to learn in a hands-on way. Instead, we revert to more conventional methods like training manuals or PowerPoints, but these are dull and unengaging. What if the was a way to engage your employees whilst learning in the most effective way without any risk? Enter AR and VR.

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Topics: AR and VR, Disruption and Change, Emerging Technology

The Top Technology Trends for 2018

Posted by Fran Geddes on 28-Nov-2017 10:16:35

2017 was a big year for technology. Rapid adoption of emerging technologies amongst startups have accelerated development and forced businesses to consider tech a lot sooner than they would’ve previously thought and 2018 does not show any signs of slowing down. Here are some key technology trends for 2018 businesses may need to begin to pay attention to ahead of the new year.

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Topics: AR and VR, AI, Emerging Technology

Artificial Intelligence's role in Customer Engagement

Posted by Fran Geddes on 23-Nov-2017 10:49:00

 

Customers can be hard to please. With service expectations and demands ever evolving due to the rapid advances in consumer technologies, quality customer service has never been more important. Market saturation and innovative start ups are forcing brands, with even the most loyal and dedicated customer base, to evaluate their level of service and get creative with customer service solutions.

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Topics: AI

Apple, Where is the HomePod?

Posted by Fran Geddes on 21-Nov-2017 12:16:45

It was announced last Friday (November 17th) that Apple’s highly anticipated smart speaker system, HomePod, the release date has been delayed until ‘early 2018.’

A spokesperson for Apple said:  

"We can’t wait for people to experience HomePod, Apple's breakthrough wireless speaker for the home, but we need a little more time before it’s ready for our customers," Apple said. "We’ll start shipping in the US, UK and Australia in early 2018."
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Topics: General Tech News, Apple

Go To Market USA

Posted by Fran Geddes on 20-Nov-2017 16:13:03

 

Last month, we were fortunate enough to be included in GTM Global's 'Go To Market USA' evening to discuss how brands and businesses can use a US expansion to grow thier business prospects and the steps they need to take to ensure success. 

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4 Crucial Aspects of Proximity Marketing (3 Minute Read)

Posted by Fran Geddes on 16-Nov-2017 13:36:29

Proximity services are becoming a crucial part of marketing. The saturation of most industries and the competition to get your voice heard over your competitors is forcing marketing techniques to adopt a smarter approach.

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Topics: Propel