Marketers know the importance of connecting mobile and digital, thus leading to increased brand engagement. According to a new study from Forrester Research called “The Internet of Things Redefines Brand Engagement", it’s vital for brands to understand how the powerful connection of mobile and the IoT will drive brand engagement.
The adoption of smart glasses technology could hugely benefit the enterprise, according to a survey conducted by the Augmented Reality for Enterprise Alliance (AREA), in collaboration with Vital Enterprises.
And there are already a vast number of industry sectors which have adopted smart glasses, with aerospace, automotive, life sciences and manufacturing companies utilising the new emerging technology.
In recent years, the mobile market has been dominated by 4G and LTE devices and networks. However, 5G mobile technology is on the horizon and customer experience is the first thing to be improved.
The shift towards the revolutionarily fast technology is inevitable and provides a wide range of benefits for consumers and businesses alike.
To ensure your customer experience is as smooth and seamless as possible, tracking your customer journey is an essential part of your overall mobile strategy. In order to turn customers into loyal brand followers, a compelling user-centric experience must be developed.
A recent Temkin Group study revealed that loyal customers are five times as likely to repurchase and four times as likely to refer a product or service. This is why a customer journey is so important and so pivotal to the success of a brand’s mobile development project.
B60 Chief Executive Chris Williams discusses what steps should be taken when building out a robust mobile roadmap..
In this latest instalment of B60 TV, Chris explains the steps that should be taken to ensure your mobile roadmap is robust and scaleable. Chris talks about 3 key steps to take to ensure success..
Implementing an effective mobile strategy isn’t a straight-forward process by any means. It requires great effort, a scalable and robust solution and substantial time and investment.
We've pulled together some straggering stats which will help shape your organisation's mobile strategy.
The past 12 months has seen significant progress in the sphere of car connectivity. And now a report from Publisher Research has revealed that connected car services are set to generate $14 billion in annual revenue by the end of 2016.
This forecast has been inspired by a variety of applications, with infotainment and telematics playing a huge part in the market. However, it has been predicted that connected driver assistance systems and autonomous driving applications will see the highest growth within the next three to four years.
The demand for mobile applications from both customers and employees continues to grow. Despite the fact that mobile has become high priority for organisations worldwide, many are still under-prepared for a successful app development project.
Designing, developing and implementing a robust and scalable mobile application requires fundamental skills and strategic steps. We’ve listed four must-haves when it comes to launching your own application.
You cannot afford to look at your mobile initiatives in a narrow-minded manner anymore. In recent years there has been a dramatic shift, with more organisations seeking a comprehensive strategy and a more robust and scalable mobile roadmap.
These are just 6 things your business must do when developing a mobile roadmap...
B60 Chief Executive Chris Williams discusses why developing and implementing a robust system will empower your app users.
In this latest instalment of B60 TV, Chris explains the importance of a robust and scalable CMS for publishing content easily and quickly.