We have now moved well beyond mass adoption of mobile technology. If your organisation still hasn’t developed a robust and scalable mobile strategy, you are certainly going to suffer in the long term. Building a business case for your mobile app is an essential part of the overall development project.
Developing a mobile app for your business has the potential to boost sales and increase brand awareness, however, a huge amount of investment is often required. Therefore, it’s vital to identify the return on investment (ROI) you wish to obtain.
The majority of brand apps can be downloaded and used for free and are not intended to yield any kind of ROI. When developing branding applications, ROI can generally only be measured on the medium and long term.
B60 is proud to announce that we have been shortlisted for yet another prestigious technology award. We’re a finalist at the V3 Technology Awards 2016 and have been shortlisted in the Best Business Software Provider category.
Mobile technology has disrupted, and continues to disrupt, a huge number of industry sectors and the financial sector is no exception. Mobile has completely changed the financial market’s landscape and it continues to drive innovation.
It’s not just mobile banking that has emerged though. Innovations have been extended further than that, with emerging technologies, mobile devices and mobile applications having transformed and revolutionised the financial sector as we know it today.
Topics: iPad, Mobile Strategy, Mobile App Development Company, Tablet App Development, Mobile App Development, Iphone App Developers, Mobile Marketing, Android, Wearable Tech, Enterprise Mobility, iPhone, B60 TV
In addition to the release of the iPhone 7, Apple also unveiled the Apple Watch 2 at its annual event in San Francisco on Wednesday. Whilst the first generation Apple Watch seemed to underwhelm rather than amaze the general public, the second gen wearable is expected to be a bigger success.
So the most anticipated phone release of the year has finally arrived. The iPhone 7 was unveiled by Apple at its annual San Francisco event yesterday and there are some huge changes to the next generation device.
The iPhone 7 features a slicker design, better battery life and a new and improved home button. But what are the new major features that you should know about?
Are websites really that important in the world of mobile marketing? Apps have taken over and are dominating the way customers interact with brands. Last year, Apple’s App Store grew by 1000 apps per day, and Google Play downloads are expected to triple by 2020.
The domination of mobile apps has led to a decrease in brand website visits and though many think that websites are beginning to lose their value, combining apps and websites is a necessity for brands and businesses worldwide.
Marketers know the importance of connecting mobile and digital, thus leading to increased brand engagement. According to a new study from Forrester Research called “The Internet of Things Redefines Brand Engagement", it’s vital for brands to understand how the powerful connection of mobile and the IoT will drive brand engagement.
The adoption of smart glasses technology could hugely benefit the enterprise, according to a survey conducted by the Augmented Reality for Enterprise Alliance (AREA), in collaboration with Vital Enterprises.
And there are already a vast number of industry sectors which have adopted smart glasses, with aerospace, automotive, life sciences and manufacturing companies utilising the new emerging technology.
In recent years, the mobile market has been dominated by 4G and LTE devices and networks. However, 5G mobile technology is on the horizon and customer experience is the first thing to be improved.
The shift towards the revolutionarily fast technology is inevitable and provides a wide range of benefits for consumers and businesses alike.