The Rise of the Mobile Payment Revolution

Posted by Andrew Floyd on 29-Nov-2016 11:47:52

The mobile payment revolution is here and brands cannot afford to ignore it. The growth in mobile transactions has been significant and as a result were worth more than £20bn to British retailers last year.

According to eMarketer, retail mCommerce sales will reach £40bn and represent 43.7% of total retail eCommerce by 2019. Mobile payments currently make up a third of all UK transactions and it has become critical for brands to put a robust mobile strategy in place.

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Topics: Mobile Strategy, Mobile App Development Company, Tablet App Development, Mobile App Development

Four Massive Mobile App UX Trends

Posted by Andrew Floyd on 24-Nov-2016 09:52:23

The way in which we use our smartphone and tablet devices has completely changed in recent years. Mobile UX and UI trends have completely changed too.

With mobile screen sizes continuously increasing, designers must be aware of the implications to the screen real estate. It’s all about finding the perfect balance between creativity and usability.

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Topics: Mobile Web, Mobile Strategy, Mobile Websites, Mobile App Development Company, Tablet App Development, Mobile App Development, Iphone App Developers, Mobile Marketing

Why You Need to Create User Personas For Your Mobile App

Posted by Andrew Floyd on 22-Nov-2016 09:27:55

Identifying and developing user personas is critical to the success of your mobile app. It will allow your organisation to tailor the app to the user and thus more likely to drive downloads and retain users.

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Topics: Mobile Strategy, Mobile App Development Company, Tablet App Development, Mobile App Development, Mobile Marketing, Enterprise Mobility

How to Prepare for Google's Latest Mobile Search Update

Posted by Andrew Floyd on 15-Nov-2016 09:24:54

Google is preparing to carry out the latest update to its mobile search algorithm. From January 2017, Google’s ‘mobile- friendly’ update is set to penalise pages on mobile sites that show intrusive interstitials.

Unnecessary popups which block content and impede the user experience (UX) will be severely punished. And with more than half of all Google searches coming from mobile devices, organisations worldwide should be prepared for these inevitable changes.

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Topics: iPad, Mobile Web, Mobile Strategy, Mobile Websites, Mobile App Development Company, Tablet App Development, Mobile App Development, Mobile Marketing, Android, iPhone

Four Ways to Market Mobile Apps to Employees

Posted by Andrew Floyd on 10-Nov-2016 09:06:45

Your enterprise doesn’t have users, it has ‘internal customers’. Marketing your mobile apps to employees should follow a similar strategy as marketing an app to a customer. They should choose to use the app because they want to, not because they have to.

So are you marketing your apps to your current employees? Many organisations believe just telling their employees to use the app is enough and expect them to download and start using it immediately. It isn’t.

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Topics: Mobile Strategy, Mobile App Development Company, Tablet App Development, Mobile App Development, Mobile Marketing, Enterprise Mobility

The TechTalk Show Podcast: B60 at Apps World

Posted by Andrew Floyd on 07-Nov-2016 10:02:36

B60 Chief Executive Chris Williams talked all things mobile appvirtual reality and augmented reality as he made a guest appearance on The TechTalk Show at Apps World.

The latest Podcast sees TechTalk's Steve and Dan look back at their time at Excel London for the Apps World, AR VR, and UAV Shows. 

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Topics: Press, Mobile Strategy, Mobile App Development Company, Mobile App Development, Podcast

Mobile Web Browsing Overtakes Desktop For First Time

Posted by Andrew Floyd on 03-Nov-2016 09:37:09

More websites are now loaded on smartphones and tablets than desktop computers, October figures show.

The data collected by Statcounter indicates that the combined mobile and tablet market has overtaken desktop for the first time on record.

Whilst mobile web browsing has been steadily increasing since 2009, the desktop’s share of web traffic has been steadily decreasing. The data shows global mobile and tablet browsing accounting for 51.3% versus the desktop’s 48.7%.

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Topics: iPad, Mobile Web, Mobile Strategy, Mobile Websites, Mobile App Development Company, Mobile Marketing, Android, Enterprise Mobility, iPhone

Welcome to the Future of the Connected Workplace

Posted by Andrew Floyd on 01-Nov-2016 09:02:59

Whilst the Internet of Things (IoT) is already having a transformative impact upon our home lives, these new and exciting technologies are now being deployed in the 'connected workplace'. 

Innovative organisations are exploring new ways to boost productivity and increase efficiencies. And in a world which is dominated by connected devices, the IoT is changing the way we work on a day-to-day basis.

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Topics: Mobile Strategy, Internet of Things, Mobile App Development Company, Tablet App Development, Mobile App Development, iBeacon, Enterprise Mobility

Seven Reasons Why Your Customers Hate Your Mobile App

Posted by Andrew Floyd on 27-Oct-2016 09:04:14

If you want to ease the lives of your customers and see them returning to your app on a regular basis, you need to put yourself in their shoes. It’s essential you think of any reason why they wouldn’t want to use the application and remove the things that they might find irritating.

Companies don’t want to see a long list of single star reviews and endless pages of criticism. These are the seven reasons why your customers currently hate your mobile app…

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Topics: iPad, Mobile Strategy, Mobile Websites, Mobile App Development Company, Tablet App Development, Mobile App Development, Iphone App Developers, Mobile Marketing, Android, Enterprise Mobility, iPhone

5 Questions You Must Answer Before Developing a Mobile App

Posted by Andrew Floyd on 24-Oct-2016 14:31:15

Both large enterprises and small businesses are recognising the need for a mobile app. Applications are now being incorporated within business strategies, making their companies far more accessible to their consumers.

However, there are a number of tough questions that must be answered prior to a business developing and deploying a mobile app. Here are five things you should ask yourself before getting started…

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Topics: iPad, Mobile Strategy, Mobile App Development Company, Tablet App Development, Mobile App Development, Iphone App Developers, Android, iPhone